March 5, 2014


Improving video communication quality for better visibility

As companies come into possession of larger data sets, enhanced networks and superior interactive options, it’s important to keep a close eye on the quality of the experience these deployments deliver. Though many corporations may have already taken advantage of faster connection speeds and superior big data housing facilities, that doesn’t mean they’re implementing the right kinds of video communication management.

Specifically, organizations need to ensure that the kinds of video for business that they implement are offering the right kinds of experience to their target audiences. When there’s problems on the receiver’s end, it’s likely that people won’t feel compelled to watch recordings any longer. This could result in problems like lack of employee satisfaction, frustration with staff performances and loss of investment capital for putting these resources to work in the enterprise environment in the first place.

That’s why it’s so important to keep a close eye on the ways in which video is delivered and how it is received by those meant to view recordings. There are a number of ways in which quality can turn sour, so paying attention to all of these potential problems can help companies avoid these same issues.

One of the most substantial concerns facing corporations these days it the ways in which their recordings are available. While traditional methods of communication may provide the ease and rapidity of access that some firms want, companies also face issues that are the same as old-school methods of interactions as well as the problems unique to video communication.

The issue that most video for business runs into is that companies don’t prioritize the interaction between recordings and the people for which they’re intended. Network latency and throughput issues can have a significant impact on whether or not recipients are willing to put in the time and effort to view enterprise messages.

At the same time, it’s not just the reliability of streaming media. As Telepresence Options pointed out, a key study in consumer desires showed that about 13 percent of personnel find availability of enterprise collaborative tools is one of the most important aspects of creating a positive video environment. At the same time, almost 60 percent of employees are looking to get their work done more effectively by taking their video communications with them wherever they go. Whether that’s at an in-house desk, on the road or while working from home should be the decision of employees, so long as companies effectively make the right tools available to workforce.

Some corporate resources take on the tone of the programs and services they’re meant to work with. Others are not as good as syncing with existing technology, bridging infrastructure gaps or helping to delivery the right experiences and quality of tone necessary to meet business demands.

However, there are also usage problems that might arise due to network restrictions. Like availability, the presence of video communication in the corporate atmosphere needs to be targeted toward the resources organizations already own. Without the right user specs, companies could find that people aren’t able to use their chosen platforms and are thereby blocked from making the most of their corporate interfaces.

“There can also be problems when it comes to bandwidth constraints,” said communications expert Matthew Griffiths.  “When an average company has only a 100 megabits-per-second data connection, just 10 concurrent video sessions can consume 30 percent of all network resources.”