Remote workers have created a need for new ways to allow corporate entities to interact with their employees. The proliferation of mobile devices, portable computing tools and the ubiquity of Wi-Fi and cloud connections have helped greatly facilitate the solution to this distance issue, but video for business is helping create a more tangible bridge. More people are using these recorded means of communication for corporate purposes, as well as reaching a broader consumer audience, as the usability and acceptance of video tools continues to grow.
Building more presence
Forbes wrote that as the business landscape becomes more diverse, companies need a more personalized way of reaching out to individuals. This includes clients, employees and potential hires, as all of these people will be reviewing corporate offerings on a regular basis for more than just what they have to sell. Being able to provide a world-class online experience, including video communication, will show all these participants that an organization is showing a unified face, acting in a progressive fashion while stating that it offers a service that outmatches its competition.
Being able to show people something rather than just tell them about it is a powerful way of sharing a message, according to Forbes. What’s more, the presence of video for business tools can legitimize even the most fledgling companies, so focusing on the quality of these offerings is becoming more crucial.
Expanding reach and resources
Video communication tools are helping businesses reach a wider consumer market, as well as expand physical operations more easily. Rather than hiring someone to work in a local office, companies can now function entirely out of the cloud, making remote workforce more cost-efficient and manageable. EDP 24 reported that this has brought training, educational and other essential resources into easy reach of employees around the world or across town. Rather than simply relying on emails and other forms of written communication, companies can more clearly convey their messages to staff members by sending them video links.
This has vastly improved the range of places and networks with which employees can connect to such resources, according to EDP 24. The source wrote that a recent study of workers’ online activity showed that they predominantly try to stay on top of job-related messages, including email and video, even when out in public. This means the clarity of these transmissions needs to be as high as possible so that employees can review essential materials while on the go or at home.