New employees are among the most valuable assets a company has at its disposal. Assuring that they receive the proper training early on and are well prepared for their first day of work is essential to their long-term success with your business. Unfortunately, what many employers don’t realize until too late is that their onboarding process is ineffective or outright harmful.
In 2012, the Allied Workforce Mobility Survey reported that companies with high turnover rates can usually trace the problem back to subpar onboarding tactics. When employers spend the time and money to improve their programs, however, the result is increased employee loyalty and productivity. According to a study conducted by the SHRM Foundation, effectively onboarded employees were, at least in one case, 69 percent more likely to remain with a company for up to three years. Improvement like that cannot be ignored.
So how can you improve your onboarding process and ensure that both the quality and quantity of candidates applying for positions within your business remains at a high level? You’ll need equal parts information and creativity. Some inspiration derived from your company culture – your unique values and goals – doesn’t hurt either.
One way to combine all these into a potent employee onboarding program is through video. Video brings personality, immediacy and flexibility to your company communications. A surprisingly high number of employers don’t even think to employ video as an onboarding tool, despite the fact that it is such an innate part of everyday life. Why not put it to use in the office?
Video’s many advantages
Many professionals in today’s workforce were raised on video. Television, movies, and online content have been the means for entertainment and education for years. By now, many people learn better visually than they do through any other method. Companies utilizing video for onboarding can tap into this. Not only is the communication more personal, it’s also more effective.
Video’s scalability factor shouldn’t be underestimated. Different training staff members are liable to offer conflicting instructions to new employees over time, meaning that message consistency wavers depending on who is speaking. Video, on the other hand, allows every employee to have the same experience as their coworkers. Your message is always dependable.
There is the additional advantage of video’s long-lasting shelf life. Using a shared digital library, your company can store training videos for years. That way your employees can always go back and revisit old training if they need to re-qualify or brush up on policies and practices.
Of course, video provides the option to do just the opposite as well. If your company likes fresh content, or you work in an industry where the onboarding process constantly requires knowledge of new information, videos can be easily updated and synchronized with new presentation material. Just swap out any outdated sections and your videos remain as relevant as ever with little effort.
What video types best improve onboarding?
Once you’ve determined that video can significantly enhance your onboarding process, you’ve got to decide which types are best for your business. There are a few you can start with. An overview of your business is a logical place to begin. This would highlight information like your company’s mission statement and objectives. If possible, have the company president or CEO present this video. It’s a good idea to give new employees a visual of who is leading them.
A video for each position type is another good place to start. You’ll want to focus on the job’s core responsibilities, a definition of success within the position, and its role within the company at large. As with your business overview video, it’s best to have an authority figure – a manager, for instance – present the information in this video.
What other video types should you target first? A simple, easily understood policies and procedures video is a human resources hallmark, and an employee testimonials video isn’t a bad idea either. In fact, onboarding can be taken to the next level by having your new employees communicate with their more experienced coworkers internally. Establish video connections so that new employees can ask questions and learn more about your business from those who know it best.