May 23, 2014


Improve enterprise communication with video for business

The level of communication a corporation is capable of enjoying relies strongly on the type of infrastructure a business can lay claim to. Modern enterprise landscapes continue to diversify in ways that make for more interesting methods of engagement and message delivery, allowing for personalization in where and how personnel interact with corporate content. At the same time, emerging engagement strategies are helping to spread the word on business deployments and promote stronger loyalty among workforce.

Promoting efficacy
Interest in creating an ideal, interactive enterprise setting is seeing a great leap forward thanks to video communication. This technology helps generate customization both in terms of what the originating firm wants to say and how employees interact with this content. What’s more, it presents an opportunity to provide lasting impressions on workforce that also avoid the common communication errors associated with options like email, memo and even verbal interactions.

The right tools in the enterprise video landscape go a long way toward making this process easy and fluid. As The Next Web showed, there are a few critical elements that go into improving the quality of communication in the workplace. Adding video for business is the first step, but knowing how to use this solution appropriately is critical to making it effective.

Some of the most important aspects include:

  • Mobile integration
  • Portability awareness
  • Cloud services
  • Remote workforce options
  • Enterprise video platform management
  • Social media and sharing
  • Network availability
  • Ease of use

Balancing all of these elements requires that organizations create custom video solutions that fit not only the people who are going to use them, but also the environments in which they work and the messages are hosted. The combination of digital upkeep and person-to-person engagement can make initializing video for business a bit tricky for newcomers, but there are plenty of software options that help smooth out the process.

On top of that, The Next Web added that video for business helps facilitate the kind of rapid and accurate communication that organizations need in order to realize their most dynamic and capable settings. That means providing personnel with the best resources that are available to them whenever need be, as well as in any setting that an organization deems fit for workforce to conduct activities. With more remote employees in the business landscape than ever, it’s important that networks, throughput and availability are just as useful as the information these recordings contain.

Learning the landscape
When companies first enter the video communication arena, they may feel intimidated and confused by all the various options out there or delivering, curating and securing these kinds of content. However, as Reel SEO stated, there are some commonalities between this type of media and other source with which IT and general personnel may be more familiar. Finding these analogs allows for even smoother integration of video for business and boosts the effectiveness of communication in the workplace.

Specifically, by looking at current broadcast and interactive solutions that firms and their personnel are already familiar with, it’s easy to apply these same frameworks to the enterprise video landscape. Creating projects and content that focus on evergreen initiatives, such as basic training, onboarding and software training needs, allows employees a unique and all-encompassing gateway into digital video communication. Such applications make it easy to slowly encourage personnel at all levels and working with all forms of interaction to engage in video for business practices.