March 12, 2015


How video can boost company culture

A positive company culture is one of the most important facets of a contemporary workplace. As more and more workers prioritize not just what they do, but how they do it, this vital approach to operations is becoming more a central focus of businesses from a variety of different sectors. Yet this goal is not attained through just a few added perks, such as extra vacation days or staff lunch on Fridays. The concept of a positive workplace atmosphere is something that must be considered at all levels of the company infrastructure.

The value of company culture
There are many different ways to bring a positive daily atmosphere to the workplace, ensuring that employees are motivated to work each day and feel like they are a part of a team. One of the most surefire ways to get there is through employee engagement initiatives.

Whether it’s through staff events, internal social media networks or a consistent focus on worker satisfaction (without trying too hard), employee engagement can have a wide range of benefits for a company. Critics of this tactic argue that it wastes too much time and has only marginal effects. However, plenty¬†of research have shown that the long-term benefits are well worth the effort. The short term drawbacks in productivity can lead to better performance and efficiency over the course of several years.

One of the most effective ways to promote employee engagement at the workplace is through the regular use of enterprise video. It can be a great way to enhance standard communications, such as an email message, with a more immersive form of content. Employees can also use video for training tutorials or live event streams, globalizing a workforce through a simple shift in delivery strategy.

Learn about employee engagement through video portal.

Enterprise video should be a key part of any corporate culture plan. It has many factors that overlap with the current demands of the digital workplace.

The elements of a positive workplace
There is no cookie-cutter way to establish a strong corporate culture at an office – the kind of place that both welcomes and inspires. But there are a number of different strategies that have proven effective in all kinds of workplaces, no matter the sector, that might be worth keeping in mind.

According to Fast Company, lateral leadership is a goal worth pursuing. This strategy encourages collaborative growth, rather than an over-the-top hierarchy. It is often much easier to manage colleagues who are technically “below” you on the corporate food chain. But the ability to coexist and grow with employees of an equal prestige can help a business thrive.

Employees are also interested in working for a company that has a low turnover rate, especially for entry-level and mid-level positions. If workers are regularly leaving their jobs for greener pastures, questions should be raised. But if employees stick around for a while, this often indicates a positive work environment.

“Having a great workplace culture can appear to be rare, and creating one is elusive and near impossible for some managers,” Richard Dore, the director of Proteus Leadership Centres, told the news outlet. “People are often frustrated by their culture, with some describing their workplace as being dominated by negative and toxic personalities, with underhanded and manipulative infighting that stifles growth, innovation and results.”

A consideration of the employee
Management Today reported that chief executives would be wise to keep in mind the personal needs and thoughts of their employees.

“The individual has a basic psychological need and that’s one for belonging, for identity,” Paul Heugh, the CEO and founder of Skarbek Associates, a business strategy consultancy firm, told the news outlet. “A strong culture helps fulfill that need for that identity, that sense of belongingness – ‘I’m part of something bigger than myself.’ That creates the positive conditions people need to flourish.”

Mikkel Svane knows a thing or two about company culture. Svane founded Zendesk, a customer service tech company, in his loft in Copenhagen in 2007. He also wrote the book “Startupland.” He has since moved the business to San Francisco and employs approximately 800 people in a number of different countries. A positive business atmosphere has always been at the crux of Svane’s operation. He understands the effects it can have on his company’s long-term trajectory and the way that it can influence the hard workers on a daily basis.

“We pride ourselves in having a good culture in the company and we talk about, ‘How can we preserve that when we’re growing?'” he told the news outlet. “But personally I believe that culture is very much a reflection of the people in your organization. That makes culture a living thing, a living organism, that will change over time and will change with the number of people and the teams that you put in place. The culture needs to mature and evolve too.”