August 4, 2014


How to target a better business video message

There’s a lot of video communication out there vying for viewers, trying to make an impression on employees and struggling to seem unique in ways that inspire action from individuals. The question for corporations remains how to make their messages stand out from the crowd. While targeting portable devices, hosting in cloud environments and driving for better visibility can help increase hit count at first, there’s a critical element missing in enterprise equations like these:


The level of viewership enterprise streaming media and video communication is able to attract, engage and retain relies heavily on how well the overall presentation of a deployment is constructed. Everything from color and lighting to the appearance and voice quality of a speaker can increase or deflect audiences from repeat visits to a corporate site, let alone finishing the whole recording they’re already watching.

Businesses need to focus on a few critical factors in the content market so that they can improve overall target audience participation. Here’s how to target better video for business messages.

Theres more to creating an enterprise video solution than just gathering all the important data points about a product, service, launch or expansion. There needs to be a human factor, something that viewers can relate to and a way for them to take action based on the information they see.

In short, as Business Review USA stated, there needs to be a story behind the video communication. That doesn’t mean companies should be making up features or getting bombastic about how they add detail to recordings. It relates more to creating a logical flow throughout the deployment that has a clear build-up toward a call-to-action.

Emotional engagement is the easiest way to generate the kind of positive storytelling presence that audiences want to see.

Having lots of information about a product or service can just overwhelm a viewer and doesn’t create a good sense of the offering in the minds of target audiences. What’s important here is a clear explanation, masterful articulation and in-depth knowledge that explains things in a logical way. IT’s even more important that these insights come from the right person.

In order to get people to follow directions and sales pitches included in video communication, it’s important that firms focus on putting someone on-camera who can generate a sense of professionalism and expertise regarding the topic on-hand. Business 2 Community stated that many companies exist within competitive niches that all offer similar solutions to target audiences. If one firm is able to exert itself as having the most well-trained, seasoned employees and market experience, it could increase the chance of gaining a viewer’s trust and engagement.

Part of putting the right person on camera and getting the proper words out of that individual’s mouth requires that those in charge of video communication are focusing on the right targets and outcomes. Business Review USA recommended that organizations look more to cater to the people they want to attract than the company itself. That way enterprise video solutions seem more organic and less like advertising ploys.

When people watch or seek out video communication, it’s usually for a specific reason. This should be the focus of enterprise content generation, as it’s what’s most likely to pull in more viewers. On top of that, as an organization builds up professional, expert content regarding a narrow field of knowledge, it’s more likely that people seeking insights about that topic will turn to that firm’s recordings.

The easiest thing for firms to do in order to build focus in video for business is to generate a set type of recordings, such as conversational, tutorial or transitional.

One of the biggest reasons why people willingly engage with enterprise video solutions is because they want to be entertained. There’s a growing momentum in the recording world, be it among personal webcasters or corporate media deployment, to use satire as an engine for profit. As Business 2 Community reminded, more than 60 percent of people who interact with recordings do so with these factors in mind.

About one-third of all content people look at each day is advertising. People like to see their enterprise video interactions projected and conveyed to them in ways they can easily understand. That’s why individuals, be they in a private or business setting, seek out recorded content.

The difference remains holding that audience. If a message is funny, unique and genuine, it’s more likely to form a lasting relationship. That also can equate to higher revenue and better return on investment for video communication. As companies build up better reserves of quality recordings, it becomes much easier to influence major markets and rise above the competition.