July 16, 2014

Article

How to make video for business the most appealing

There's a lot of video communication on the Internet these days. How are businesses supposed to make their messages make more of an impact than all the other content currently circulating in that environment? It's a difficult task but one that is necessary in order for organizations to make a return on investment with their recording technology.

There are plenty of different ideas about how to accomplish greater visibility, but many of them focus on volume and inundation. If companies can't get their message across in a meaningful way, they instead just bombard potential audiences with more and more recordings. These other messages may be contradictory, watered down or lost in the noise of other content already in the public eye.

It's important to focus on quality over quantity and proper deployment rather than bombardment. There are a few critical factors that need to be weighed against these ideas, thereby helping to achieve the best video for business outcomes.

Here are the best ways to create great content and make video communication more appealing:

Creativity
There's no substitute for creativity in the enterprise video solutions landscape. When people are looking for something entertaining, informative or resourceful, the content of the recording needs to be compelling enough to continually lure audiences. What's more, it should encourage further communication and greater understanding of central ideas.

As the Reno Gazette-Journal noted, it's important to be daring and memorable. The more out-there an idea for a video communication option, the better its chances will be at making an indelible impression on the people who see it. On top of that, when businesses make a real reach for unique content, these deployments are likely to be shared and discussed among a bigger audience than enterprise video solutions could otherwise reach on their own.

Sharing and communication
The point of a video for business isn't just to get the word out about the organization. It's also supposed to create some kind of call to action, interest in a product or service, insight regarding new subjects and overall enthusiasm regarding whatever it is that video communication was created to further in the first place.

The Reno Gazette-Journal wrote that sharing these messages is the best way to ensure that people are making the right buzz about a video communication. Whether that means enterprise video portals, social media, targeted delivery options or Google advertising is up to each business on its own. What matters is that companies are using these channels correctly.

That can often mean putting as many of these avenues of video communication to work as possible. Frequency and consistency are the key to a successful video ad campaign. However, pacing is of equal importance – the balance between inundation of increased presence is drawn by creating regular content that meets specific needs, but doesn't stray into the realm of annoyance or spam.

Presentation
A poorly lit set or an annoying spokesperson can easily detract from the success of a video for business. The right setting, personalities, recording devices and overall environment present in a message like this all add up to a formula for success or failure.

Business 2 Community wrote that it's important to make a solid plan right from the conception of a video communication project that stresses all of these different factors. Creating a vision from the ground up ensures that there are no gaps or grey area for failure. What's more, when everything is planned to the smallest detail, there's no time or money wasted in having the re-record or change things on the fly. Such tiny errors can make recordings less likely to succeed, so plan presentation to the most minute detail well in advance.

Message
The most important part of a video for business proposition is that it carries the right kind of content and clarity to meet corporate goals while also generating a link to viewers. It's necessary to ensure that what a recording says, how it's delivered and who is in the video makes sense for what the company wants to convey. If there's cognitive dissonance due to poor presentation, pacing or personality, there's going to be a problem in making a video communication of that kind into a success.

Business 2 Community wrote that companies should try and stress the spoken message of a video with what's happening on the screen. Dramatic, funny and interesting visuals make what's being said much easier to recall. What's more, the unneeded footage in a reel or excess imagery that doesn't serve as positive a purpose in the recording should be removed. Don't pad out of a good message with fluff, or else people may lose interest by the time a recording gets to the point.