July 28, 2014


How to deliver better service with video communication

Getting the right message across and making a good impression are the best ways to generate organic and lasting relationships. Whether it’s an internal issue with employees or a public-facing deployment that offers assistance, there are always ways to make better connections with people when offering the right kinds of services and attention.

The challenge for businesses though remains how to offer these kinds of options.

Enterprise video solutions provide the kind of in-depth insights, specialization and user care that forms strong bonds between viewers and the issuing organization. Creating a face-to-face interaction with a viewer and leaving a lasting impression is much easier by combining sight and sound into a video for business.

Of course, there are some strategies that work better than others. Honing in on these superior interaction styles can make the difference between a mundane message and a dynamic recording that gets people motivated to act.

Here are some ideas as to how to deliver better service through video communication:

Offer interactions
The best way to interact with customers or personnel through an enterprise video solution is to offer different ways of engaging and interacting with content. This can mean a simple exit survey or a more extensive, regular reporting strategy that provides employers with a portal into how viewers feel regarding the video deployments they watched.

CIO Online stated that surveys like this should be established with a set goal in mind, such as determining the effectiveness of overall content or establishing a baseline for streaming media throughput expectations. It’s easiest to create a basic poll that helps companies see whether viewers are happy with what they’re seeing as well.

Companies can choose how to deliver their surveys as well to increase their level of insight and effectiveness. As CIO stated, some firms send study questionnaires to their target audiences once every few months. There’s also the option to just ask for basic information at the end of every user interaction. No matter how companies want to address audiences, it’s important that companies do so in ways that meet relationship expectations without becoming an annoyance.

Increase insights
People need to be informed in order to make good decisions. This is particularly the case with employees who are in charge of selling repairing, updating and maintaining enterprise interactions. But really, anybody within the organization could always use with a refresher course or new information about internal operations. What’s more, offering education encourages greater engagement and relationship management opportunities.

The Huffington Post stated that training is a never-ending process in the corporate environment, so integrating enterprise video solutions into the fray can make for more intuitive and affordable educational opportunities. Increasing the value of recordings is easy, too, considering the return on investment – the source wrote it costs companies nearly $1,200 per person in learning development expenses in 2013 alone. By creating unified video communication options that train employees could help significantly cut that figure.

Improving interface options
These days, the presence of smartphones and tablets has become as proliferate as the employees who use them. The two go hand in hand – as people try to seek distance work options, so too do they acquire portability assets. This in turn increases the range employees can reach, with the two working in a cycle.

This has resulted in much more modernization and integrated video for business systems, as The Wall Street Journal stated. According to the source, a Forrester study showed that agility and modernization are making big impacts on how employees do their daily jobs. They’re also improving the overall software infrastructure, with newer assets increasing by about 30 percent in effectiveness and usability.