August 11, 2014

Article

How enterprise video platforms improve engagement

Getting everyone on the same page can be difficult for companies if they’re not implementing a solution like enterprise video platforms that operate on engaging as well as informative channels. That’s because just telling someone what to do or what needs to be done isn’t as effective or useful as actually getting personnel to recall and act on the things they learn.

With an enterprise video platform as part of unified communications and corporate interactions, it’s much easier to activate the minds of viewers on many different levels. This results in more dynamic ideas, improved creativity and eventually superior return on investment than using other modes of connectivity.

Creating appeal
The most important part of making a successful training module, coaching session or in-house resource is that the final product is something that people want to use. This will help encourage interaction on a voluntary basis, granting a greater level of return on investment for organizations as employees willingly seek out these recordings in order to gain more insight and valuable information.

Providing this information in an enterprise streaming media setting, along with providing a unified communications platform, ensures that workers have as much ease of access as possible. This further strengthens the level of engagement employees can experience toward these assets.

The Arbiter reported that people even seek out such means of interaction and entertainment on their own, whether at work or in a private setting. While some viewers still go for the traditional experiences, others are increasingly interested in on-demand content, finding the things they want to watch as soon they request them.

This kind of system ensures the usage and financial soundness of such investments. By creating a tool that people prefer to use in other settings, it’s easy for companies to increase the usability and effectiveness of their own internal enterprise video platform deployments.

What’s more, instead of waiting for other kinds of written or visual content to appear, consumers can easily satiate themselves by making more use of the existing resources. Once a new recording is added to the enterprise environment, this option easily adds to the inventory of usable solutions companies and employees can utilize.

Making it last
Of course, no company is completely alone in its ideas and implementations of enterprise video software. There are plenty of corporations already using these resources for training, advertising, recruitment, retention and dozens of other in-house and public reasons. What’s important, as Forbes detailed, is that businesses are making a strong impression on target viewership.

Right from the start, Forbes wrote, it’s important that corporations are opening their video communication channels with a powerful message, as well as a strong idea as to where these assets are meant to take the firm over time. A robust and refined product is essential for getting the proper mix of personality and productivity into a recording.

Selling a concept in a video for business isn’t as easy as just putting it out there where employees can see it. These platforms need to carry an essence of change, a reason to exist and incentive for personnel to engage with these solutions. Taking risks is critical to the success of such messaging missions, as is the mindset of preparing for what might go wrong.

Anticipating success
Yet even while companies are bracing themselves for potential backlash and failure, Forbes advised it’s also necessary to plan for best-case-scenarios. Such a positive outlook and dedicated message will really come across to viewers, encouraging more engagement and better attitude toward corporate deployments.

A few great ways to achieve that outlook include:

  • Come up with creative and resilient ideas
  • Think through strategies from start to finish
  • Assess existing infrastructure
  • Communicate ideas and innovation to employees
  • Build a value-driven culture
  • Create robust goals

Learning to bend
In a world where companies are increasingly seeing interest in mobile solutions, cloud computing and always-on, informative infrastructure assets, the place for video communication has become clear. These resources serve to link together enterprise ideas and culture whenever workers have questions. They offer ongoing training and empowerment programs for performance management. Video for business even allows staff members to engage with executives and other members of the corporation with whom they might not otherwise interact.

The variety of ways in which employees can engage with recorded content is on the rise. At the same time, the need and demand for these services is increasing, too. Forbes wrote that the key to success in this environment is to have a clear goal, but it also counts to be passionate about it as well. By taking a leap of faith and delving into enterprise video platforms, corporations can offer their employees exactly the tools and support they need where and when it’s required. This helps further the concept of engagement in the video for business landscape.