August 13, 2014

Article

How enterprise video communication fosters remote workforce

Businesses are already in position of the people and tools they need to make enterprise operations more favorable to mobile and remote workforce. All they require are the right platforms and video communication resources to put these opportunities into motion.

Judging the gap
For corporate continuity and creativity to flourish, organizations need to provide their personnel access to streaming media and portability outlets that can best support these business styles. While giving employees the option to work from home or while on the go may seem appealing, there are also considerations companies must take before allowing workers to indulge in these opportunities. Specifically, there has to be some means of improving and maintaining relationships.

Such tools are present and readily available to leadership in the same formats and web spaces as the kinds of services and solutions organizations want to implement. Cloud computing and mobile applications are accessed through the same devices that are also integral for social media and messaging platforms.

What that means for companies specifically is that they can find what they need and add it into unified video communications channels right from the start.

Understanding influences
At the same time that organizations are searching for better ways to implement remote workforce, they’re also gaining access to more assets that can help them interpret what’s really working and what’s not. As Bastrop Daily Enterprise stated, much of this insight comes from inspecting flexibility and asking employees and end-users for more feedback. This allows for faster and more accurate benchmarking of enterprise video communication assets.

As Bastrop pointed out, remote operations can help firms:

  • Improve productivity and performance
  • Reduce expenses
  • Increase brand awareness and presence

However, in order to accomplish all these points, companies need to have access to tools that foster greater understanding of current projects and end goals. They also should acquire techniques and knowledge regarding how to improve present circumstances and anticipate future events. Through the use of enterprise video platforms and similar solutions, gathering data points while disseminating essential insights is easy to accomplish.

Monitoring systems
Learning what employees really want is the key to a successful remote workforce situation. All those pieces of information garnered from digital interactions like engaging with video for business help leadership better gage what shifts in mobility, flexibility and portability offer the greatest return on investment for companies and the personnel who’re meant to use them.

That means paying attention to end-user trends, creating more feedback channels for employees and fostering a more open and communicative corporate culture. As previously mentioned, the social tools and interactive networks businesses need are already present. What they have to create is the content and message that’s to be carried along those lines.

Targeting tools
Such endeavors are particularly important when dealing with remote workforce. Unlike an in-house meeting, a recorded session offers face-to-face interaction that can be used repeatedly and by a very varied audience. As Entrepreneur stated, enterprise video platforms can even lend leaders a hand with monitoring what their out-of-office employees are doing.

In order to accomplish this kind of tracking and oversight, corporations simply need to put into play a video communication solution that gathers data points on its viewers, such as time of initial interaction, duration of watching and follow-up activities associated with recordings. This allows leaders to make certain that personnel are completing tasks as they should be, using time appropriately and getting as much benefit from targeted recordings as possible.

However, just putting such a solution into play isn’t enough to make sure that it works. As Entrepreneur stated, there should be some formality to enterprise video communication, including a clear guideline of how and when to interact with these assets. Also, creating a security policy and enforcing use of corporate knowledge is important for protecting corporate information and infrastructure.

Generating resources
With the right systems in place and desired methods of engagement established, it’s still up to organizations to generate the sort of resources that will really help remote workforce. Adding in video communication ensures that essential knowledge is passed along in the most rapid, clear and concise way possible, thereby reducing errors or downtime that might result from misinterpreting an update or announcement.

Entrepreneur noted that a huge bonus for remote workforce lies in the unspoken visual cues and associated insights gained from looking at a real person on-screen, as opposed to reading static documents. While there are some good video calling services and similar on-air solutions, these kinds of connections are only momentary – there’s no way for personnel to go back and review content. It makes more sense to capture a message and distribute it consistently throughout an organization.