October 27, 2014


Health care video communication revolutionizing the industry

As the world grows more connected, the gaps in the network become more glaring. There are some parts of the world where the level of technology experienced in the regular business world is well above that seen in others, leaving some practitioners and professionals sorely in need of assistance. Video for business is providing that link in an increasing number of industries.

One of the newest and most dynamic of these sectors is health care. This area is particularly difficult to manage due to the diversity of areas that clinicians must cover, as well as the limitations that many people face in trying to secure medical assistance. Overcoming the issues of time, space and finances is easy with the right technology onboard.

Fortunately, the availability of network connectivity and basic computing tools has spread to even remote areas. Parts of the world where no health care providers traditionally practice are still within reach of needy patients thanks to smartphones, tablets, PCs and other devices that allow for enterprise streaming media to come through loud and clear.

Overcoming obstacles
Reuters reported that one of these major areas is China. As a massive nation filled with billions of people, it may be hard to imagine that there are still parts of the central region of the nation that lack appropriate medical facilities and care. Yet much of the population and its modern technology reside along the eastern border, leaving the core of the country without the same level of diagnostic of in-depth care.

Fortunately, the source reported, there’s a collective in Hangzhou that can be reached from any part of the country. According to Reuters, the group uses video for business to help with administering medical care and emergency treatment to patients, as well as offering consultations and feedback to clinicians regarding tests and diagnostics.

Distance doctors are an increasing phenomenon among remote regions. Thanks to portability demands and electronic health records, the accuracy and personalization of these resources is growing as well. That helps enhance the value of remote clinical services.

“Technologies like remote health fit China’s current situation because we have a large country with a rural-urban gap and medical resources spread unequally,” Yan Jianhua, a leader in the Hangzhou operation, told Reuters.

Introducing audiences
It’s not just a matter of reaching new geographic regions these days either, as Tech Target noted. There are plenty of medical practices and hospital facilities that also practice video communication policies, yet so far they’re been limited to live, in-house contact. As the need for more on-demand, remote services increases, so too are clinicians growing more interested in how to offer these always-on solutions.

That’s spawned a whole new conversation about how to handle multicasting and unique hosting endeavors. As the source stated, some businesses used to try using cable as their main means of connecting people within the company itself. Now there’s a need to expand into mobile environments, cloud computing and multi-tenant broadcasting that can help spread content to all necessary viewers.

What’s more, the requirement for electronic health records could help doctors coordinate care. But with the addition of video for business, even practitioners in different parts of the world can easily understand diagnostic information about an individual. This not only provides better coverage and care for the person, it also smooths out lines of communication and documentation difficulties often associated with patient transfers.

Changing habits
Perhaps one of the most interesting results from adding video communication to the health care practice is the way that it’s benefited what might otherwise be problem cases. Tech Target stated that there’s a noticeable shift among patient groups who receive streaming media assistance and those given traditional care, particularly in the kinds of help they request.

The source noted that especially among younger patient populations, video for business reduced the demand for pain killers and other kinds of habit forming medications. By increasing the level of stimulus and generating a more personalized, attentive method of care, individuals were more interested in their own medical care, rather than trying to abuse the system.

As is clear to see, the range of ways that doctors are bridging borders is on the rise, in many cases for the better. The more connectivity companies and clinicians can find, the easier it will be to improve patient care and generate better health care outcomes. Expanding into mobile devices and cloud computing aren’t the only ways that companies can procure these results, either. Just by connecting more medical facilities and introducing new ways to share information about individuals and diagnostics, the health care field could see a more dramatic shift in how assistance is administered, no matter where or when a visit or emergency occurs.