December 17, 2012


Growing video popularity drives internal use

Google recently saw close to six million social video shares across its networks, while overall video sharing on social networks increased by 67 percent in 2012, according to a recent study by Unruly Media. Faster speeds, more content and new ways to view videos while on the go, such as tablets and smartphones were main contributors to this uptick. But what does this mean for businesses that aren’t in the video industry?

Simply put, video is a better way to deliver content. Both internally and externally, video helps keep people interested and involved with the information they are receiving. According to The Globe and Mail, businesses are finding more and more that video webcasting helps enhance overall content delivery significantly for their company, especially when it isn’t linked with advertising. The news source states that having a plan, being authentic and timely and offering real value are three crucial elements of implementing a successful video content delivery solution. However, what isn’t mentioned is the need for high-quality infrastructure to support widespread internal video usage.

Infrastructure and quality
For a business, utilizing enterprise video successfully means having high-quality, informative video that engages employees. However, no matter how good the recording or the information is, if the company infrastructure can’t support it, it won’t work. Slow networks will kill the quality of streaming video significantly, eliminating many of the benefits it can provide in one fell swoop. However, having the right technology will enhance video solutions and promote its use throughout the company.

Many companies are investing in video today for advertising, but its real benefits can have much wider reach if a business utilizes it for internal needs, such as meetings, training and more. Enabling these uses can help a business spread information faster without the scheduling conflicts that can greatly hinder productivity in an office.

However, to see these benefits, according to the news source, video has to again be timely and authentic. This means providing accurate information in a relatable and understandable way and ensuring that the information is deployed in a strategic way that enhances, rather than interrupts, workflow. By ensuring these two things, a company can begin to invest in video solutions that will improve productivity and increase job satisfaction overall. None of these benefits can be achieved without the technology in place to enable internal video streaming in the first place though.