July 10, 2014


Government getting serious about video communication

The bigger an organization is, the more sprawl it has to deal with in terms of getting the right messages across in a timely fashion. On top of that, these correspondences have to contain some sort of personal connection, unless personnel are likely to wither emotionally. Such concerns push corporations to increase the availability of bosses, seek out new means of engagement and revamp existing network landscapes, all to simply try and see any modicum of improvement in terms of performance and consistency in collaboration.

Targeting weaknesses
The Department of Homeland Security (DHS) is currently facing these sorts of communication concerns. As Federal News Radio reported, the agency is seeking some means of making for more fluid, engaging and efficient interactions among its broad workforce.

With many people operating in diverse offices, overseas or just from a home office, creating a consistent corporate message is in many cases expensive and intangible for DHS. The source stated that Congress recently had to get involved in the process, passing new bills that expedite progress and assuage old fears regarding technology, connectivity and interactivity.

In short, it showed that it’s easier to just to invest in video communication.

Through these tools, organizations can easily increase face-to-face interactions, expedite messages and turn isolated departments into a collaborative team of various enterprise operations. At the same time, the return on investment for this technology makes the initial outlay minimal in comparison to how well relationships and connectivity can prosper from such deployments.

Making progress
Federal News Radio wrote that new bills impacting DHS in this line of video for business include:

  • HR 4289 – Requires immediate adoption of video and interaction technology
  • HR 4263 – Requests a social media and relationship-boosting presence be established

These upgrades represent improvements to a system that currently drains DHS and the federal government of about $13 billion a year. Much of this excess spending occurs due to outdated IT options, making it difficult for agencies to link its own people together, let alone work properly toward group solutions with other federal, state and local groups.

As Representative Robert Payne told Federal News Radio, some lawmakers were astounded at how weak yet expensive DHS communications already are. He said that it’s now necessary for the agency to set an example for government groups at all levels regarding best means of generating rapid, agile and accurate interaction opportunities.

Bridging boundaries
One of the major changes for DHS and a departure from what some may think as matters of security and secrecy is the Congressional mandate that the organization adopts a social media presence. Such a move may seem outside the box for an agency meant to intercept terrorism and stop espionage, but as the source pointed out, these networks already play a huge part in how the general public and private organizations communicate.

Video for business in the DHS and social landscape allows for a better public presence for the agency. What’s more, it provides intelligence-gathering opportunities for the group, thereby giving the department an advantage in intercepting potential threats as they develop.

Finding the advantage
Apart from an outwardly facing tactical advantage, the beauty of social networking is that it provides a better means of transferring interactions for internal purposes as well. By tapping into the power of fluid lines of engagement, it’s easy to boost agency accuracy and provide a better means of connecting with the rest of a department.

This is the impetus behind a recent adoption by the Department of State. As Executive Government reported, the DoS recently adopted a program that allows for high-speed transmission of enterprise video solutions, as well as a line of social integration.

“Government agencies have used online video for years to facilitate one-way communication to various audiences,” said video expert Dori Gurwitz. “However, with the growth in remote workforces and global audiences’ appetite for two-way communication using online video, government agencies need a better and more scalable way to support them.”

New attempts to break into the video landscape are being facilitated by growing networks of people, both in terms of latent engagement and active business interactivity. The presence of these tools makes it easy to be connected to the rest of operations without losing any time between sending messages and taking action on these engagements.

Better connections
On top of the funding advantages offered by video for business, Executive Government mentioned that there’s a new push to increase the effectiveness of existing communication environments. These attempts include integration of current systems, advanced interaction options and a means of saving face-time while also generating better links to external partners.

The source noted that some of the best services assisting this efforts include cloud computing and integrated Internet, as well as on-site intranet and mobile solutions in the business landscape. Taking advantage of all these options ensures ubiquitous presence and optimal use of resources for government success through video communication.