June 17, 2013


Getting more social with video communication

Having solid lines of networking and internal crosstalk is essential for ensuring that all personnel stay on the right page. These channels help boost overall collaboration, improve visibility of corporate leaders and increase the ability of employees to work wherever and whenever they want. Of course, social media offers a great resource for driving and sharing internal messages quickly and accurately, but text alone isn't enough to bridge the communication gap. For that, companies need enterprise video solutions.

By combining video communication with social media, organizations can add a face and real voice to messages they would send with these outlets anyway. The addition of more personality makes these videos go further and last longer, however, because personnel are more willing to tune in to these recordings, sometimes sharing them with coworkers or even reviewing them on multiple occasions. Getting frequent use out of corporate resources like this helps boost return on investment in a number of ways, including overall internal interactions and total level of comprehension for important work practices.

A shared workplace
As Technorati wrote, improving networking and gaining better audiences requires additional influence from internal social media options. The source stated that a Tower Watson study showed half of all personnel are currently using public and corporate channels for sharing personal and business data – making the influence of these tools significant in the corporate landscape.

"We believe that social media can be a great tool for communicating with employees in the workplace," said Towers Watson consulting leader Kathryn Yates. She said that these channels assist with informing personnel about things like personal or business-wide performance, culture and collaborative efforts.

The research group looked at almost 300 companies from around the world in order to determine the current proliferation of social media in the workplace. Just as video communication makes best use of the ways in which people like to communicate, both at work and in their private lives, so too does social media saturation indicate a method of networking and collaboration that companies should be trying to make work for their corporate messages. Combining delivery systems that personnel already use casually with the quality and reachability of enterprise video solutions, businesses may be able to gain more ground in connecting their entire span of operations in a more meaningful way.

As with social media, one of the major points behind using video for business is to increase the ability to send important data in the fastest, most accurate way possible. By integrating social and video networks into a single enterprise video platform, companies stand to gain a more competitive edge by increasing their total coverage and visibility throughout the organization.

"Social media is designed to build community and could help engage employees on key topics," Yates stated in Technorati. The fact that video communication and social networks share much of the same usage and goals makes them partner well together for boosting corporate function.

The impact of video
Video for business is already making its mark on these social networks already, according to the Digital Energy Journal. The source reported that a study by Microsoft showed that video webinars and other communication tools were strongly desired by almost 40 percent of all employees. The research, consisting of almost 10,000 IT workers from companies in 32 countries, found that almost one-third of organizations currently restrict video and social media tools in the workplace, yet the demand for these assets continues to rise from the employee side.

"Employees expect to work differently, with tools that feel more modern and connected, but are also reflective of how they interact in their personal lives," said Charlene Li, a social networking and tech trends expert. "Enterprise social represents a new way to work, and organizations embracing these tools are improving collaboration, speeding customer responses and creating competitive advantages."

The study focused on energy and oil industry workers, professions that often require personnel work in remote locations or spend time away from the office on a regular basis. By adding video communication tools to social media outlets, businesses can keep all their staff members on the same page with what's going on within the company. Whether it's sharing a video about a new application, job opening or service the organization offers, a recording gives a face to the words and ideas that leaders need to convey.

While text-based updates may impart the same data, they don't do so as effectively as enterprise video solutions. Opting for the options that grant the greatest levels of comprehension, collaboration and communication will help firms garner the best returns on their technology, staffing and overall investments.