Improving return on investment for video communication requires that businesses stay abreast of the changes happening in this sector. There are always changes being made to the kinds of controllers, network channels, consumer devices and corporate infrastructure associated with creating the best in video for business, but not all of these options are ideal for every organization. The key is to balance old with new, investing in services and solutions that best fit each firm in turn, but the only way to do that is by watching various markets that generate and consume recorded content.
Focusing on consumers
On the one hand, businesses continue to see enhanced demand from clientele for enterprise video solutions. One of the leading ways this content is delivered is through mobile devices. As Streaming Media Online noted, it’s not just a portable network that drives these video transactions though – it’s the presence of personal devices.
The source indicated that bring-your-own-device has become a growing movement in the enterprise video communication landscape. Where once it was mostly consumers handling this technology, now businesses are readily making use of smartphones and tablets in the office environment, encouraging some firms to create remote work opportunities. Other companies have broken their employees out of traditional boxes, sending representatives to meet with consumers right on retail and showroom floors. Personnel are able to carry all of their necessary workplace tools right in the palms of their hands, accessing enterprise video solutions while on the go, no matter the environment.
The biggest challenge therefore became for corporations to not just generate the kinds of videos their employees wanted to see, but also to create them in a timely fashion and issue recordings along channels that made them readily available. This is being expedited by adding in resources like cloud computing, Streaming Media added, but it’s not the only method of delivering content to target audiences when they need it. In fact, it may make more sense in high-activity environments for businesses to think about completely different strategies for getting their video communication to the people who need it.
Getting the message across
In the corporate landscape, it’s not just about content. It’s about how agile and concise the message is that’s attached to that correspondence. For that reason, organizations need to consider whether it’s wise to invest in a whole new variety of enterprise video platform opportunities.
In doing so, businesses can stand to greatly improve their flexibility and delivery opportunities. As a recent release from Research and Markets detailed, there’s a growing need in the corporate landscape to focus on this end of the audience equation, thereby making people more likely to keep returning to video communication in the future.
In the firm’s most recent analysis, it’s become clear that the kinds of content and variety of delivery systems available to organizations for recorded content is continuing to expand. With resources like newer codecs, higher video quality and growing inventories of existing videos for employees to utilize, the need for a more structured, fluid landscape has become a necessity. That’s why Research and Markets forecast that the current $11.21 billion global market for enterprise video solutions is likely to hit $35.57 billion in the next five years.
Companies need to invest in the solutions that don’t just fit their budget – they also need to work with how personnel want to see video communication. Balancing mobile assets with better content delivery options will help many businesses see this kind of optimized behavior and workforce acceptance in the coming years.