January 2, 2014

Article

Generating more connectivity one of the best points of enterprise video solutions

There's a growing movement for personnel to work remotely. Whether that means they stay on-site or go out and wander the premises, such as in a retail environment, companies need to be able to keep tabs on all their staff members. If employees are allowed to wander even further afield, say in a remote setting while meeting with clients or from home as a distance worker permanent installation, there are still connectivity needs that are vital for maintaining individuals' presence in the workforce and generating more loyalty between personnel and employers.

Finding fixes
There are a number of tools that corporations can use when trying to gain traction with staff members. Many of these solutions are considered legacy options, including emails, memos, chat windows and message boards. These outlets provide a means for people to keep up with the goings on in the organization, learn about other employees and try to generate meaningful relationships with other people they may never otherwise meet.

The issue is, when individuals never meet face-to-face, there can be considerable concerns regarding how good these connections really are. Looking at an online profile or reading a person's email doesn't give the same kind of unique impression that seeing someone's face and hearing their voice can offer. Bridging this gap requires a unique engagement option that can deliver these kinds of intimate details in an organic way. It's also important that these opportunities don't impede networks or connectivity. Such a challenge requires a more modern interaction tool than older text-based utilities.

Engaging audiences
Video for business provides one of the greatest options for resolving these kinds of issues. As ASTD reported, the nature of human interaction calls on people to see one another and actually engage each other in a method that creates visual contact. This is vital for a variety of different enterprise business phases, including onboarding, training, coaching and relationship management.

However, in a business environment where it's likely that people are working on the go or remotely entirely, there can be problems engineering face-to-face opportunities. Bringing everyone to the office or some central location for a single meetup is expensive and time consuming. So are resources that require real-time casting to everyone in the organization, as some people may work in other time zones or have other important tasks to complete. These kinds of issues can also cause miscommunication and disengagement, as staff get the impression their time and effort is not as valued by the organization that fails to schedule around their needs.

Reducing risks
Video communication can help corporations smooth out these issues. ASTD stated that recordings help bridge gaps and engage audiences that may once have missed out on live webcasting or company gatherings. The source pointed out that cutting costs has always been a driving factor behind using video for business in the onboarding process, as this presents new employees with a means of accessing modules and essential information whenever they can or need to. By being able to go back time and again, it's easy for staff members of all levels to increase their confidence, build connections and ensure that they're doing their jobs as they're meant to.

Video can help employees remain mobile and work at their own pace without missing a beat. There are a growing number of organizations moving toward more bring-your-own-device initiatives and engaging staff in a more flexible, portable way. This works seamlessly with the video communication ideal, with enterprises looking for methods of reaching individuals no matter where and when they work. Mobile devices simply add another channel and greater depth to the video for business scenario.

Video viewers
LinkedIn stated that it's likely that video will become one of the biggest facilitators for mobile employees. BYOD already is a major player in the corporate world, with 90 percent of organizations considering these options in the coming year. With more tablets and smartphones in the working world, video communication will help staff on the go or working from home increase the presence of their employers in their daily lives. This too could help promote more productivity and loyalty, as personnel may feel that their part in the organization is being acknowledged more often through recorded offerings.

By assigning BYOD and enterprise video to the corporate environment, organizations can keep close relationships with all of their staff members and increase understanding across all parts of the enterprise. Video communication facilitates face-to-face engagement that builds stronger relationships and promotes more productivity, as every individual feels more a part of how the company can stay alive. In the end, by bridging distance gaps, it's more intuitive and simpler for staff to remain loyal and active in the business environment.