New report details reasons for enterprise video growth, and why Enterprise Video Platforms offer significant advantages
Sunnyvale, Calif. — April 1, 2014 — Kontiki, the leading provider of cloud-based enterprise video solutions, today announced its inclusion in a recent report published by global growth consulting and market analyst firm, Frost & Sullivan, “Enterprise Video Platforms: The Path to Discovering Enterprise Collaboration and Communication Utopia”. The white paper offers compelling insights into the continued rise in enterprise video usage and provides evidence to support why single source platforms for live and on-demand video, like the Kontiki Enterprise Video Suite, are a strategic imperative.
Choose an Enterprise Video Platform
Frost & Sullivan highlight several key factors driving demand for a single source enterprise video solution, including the need to:
- Proactively manage and monitor video infrastructure through a single, web-based platform
- Have scalable and reliable live and on demand video delivery with measurable QoS
- Create, ingest and distribute live and on-demand video across their network, for multiple screens
- Securely administrate user authentication and network security
- Schedule and conduct video events with minimal IT intervention
- View usage reports that present “who watched what for how long”
Make Enterprise Video Pervasive
Video should be made a seamless part of employees’ daily work life in order to increase video usage. One way to achieve this is by integrating video into established social enterprise tool, such as Microsoft Lync™and Salesforce® Chatter. In this way, video becomes an extension of the collaboration experience.
“As many organizations have discovered, a do-it-yourself approach to enterprise video doesn’t scale or encourage empowered employee usage, “ said Mukul Krishna, Senior Global Director for Digital Media at Frost & Sullivan. “Enterprise Video Platforms, such as the Kontiki Enterprise Video Suite, can help organizations reach economies of scale, overcome infrastructure limitations and ultimately enable pervasive video.”
A Kontiki Case Study
In their white paper, Frost & Sullivan includes a real-life case study from a Kontiki customer to illustrate how a Fortune 500 health and wellness company has accelerated their adoption of enterprise video by embracing a comprehensive, integrated video platform with the Kontiki Enterprise Video Suite. Over the course of the last year, the Kontiki customer has realized a dramatic increase in employees’ consumption of video. By the end of 2013, the company reported:
- 70% increase in live video viewership, achieving 70,000 hours
- 100% increase in on-demand consumption, achieving 45,000 hours
By leveraging Kontiki’s Enterprise Video Suite, including pre-built integrations with SharePoint™ and SalesForce Chatter, Kontiki’s customer is realizing a truly pervasive video culture. With Kontiki, they’ve found an enterprise video platform that pleases both business and IT. Some comments from the IT side include:
“It is very network friendly. We are able to reach every user in remote locations without investing in hardware. I am not aware of any sites that have needed to be upgraded to accommodate Kontiki.”
“Since deploying Kontiki, I have touched the settings on the client once in four years. From a network point of view, I don’t hear about it, which means it’s the perfect solution. One of the best we have.”
For more information, read the Frost & Sullivan report.
About Frost & Sullivan
Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. We leverage 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from over 40 offices on six continents.
About Kontiki, Inc.
Powered by innovative technology, Kontiki pioneered the enterprise video platform and enterprise content delivery network markets, providing superior cloud-based content delivery and video applications across the enterprise. Kontiki’s video solutions enable consumer-grade video engagement with enterprise-grade control over video delivery for the world’s largest companies, including American Airlines, Wells Fargo, Nationwide and Nestle, serving nearly 2.2 million employees worldwide. Kontiki offers organizations the unique ability to globally deliver live broadcasts or video on demand to 100% of their employees, regardless of location, and to the full range of today’s business devices, including smart phones and tablets, without congesting networks or compromising video quality. Learn more about us at: http://www.kontiki.com/