September 12, 2014


Four ways video for business improves operations

There’s a lot of hype these days about video for business, but not all enterprise leadership may be clear regarding how these assets are actually helpful. When organizations have a clear idea as to how a system is supposed to work and what it can do at full optimization, it’s much easier to reach for these kinds of outcomes.

Without the proper goals or objectives in mind, it’s just as easy to succeed as it is to fail. Especially when it comes to video for business, there’s a whole range of services and tools that can make experiences better, but first companies have to know they exist.

Here are four major ways in which companies can improve their operations, optimize output and generate better buzz about their products and services. Remember to always put video communication first in appealing to internal, consumer and investor groups so as to get the best return on investment possible. By using these three points, it’s easy to target the right groups with these efforts.

Defining a culture
Corporate culture is a range of different things to various businesses. But with all these alternate ideas about what culture is, how can organizations make any concrete decisions on how to display it through video for business?

There are a few things that corporate culture should be and include, as Fast Company stated. The top aspects include:

  • Keeping it fun
  • Making it creative
  • Demonstrating innovation

The culture of a corporation in many ways is the unique personality and set of values by which the firm stands. So expressing these aspects through video communication may require more of an ongoing effort than launching a single recording. But through this effort, organizations can engage a much broader range of employees and investors.

In fact, Fast Company showed that engagement among video for business users grew by nearly two-thirds, including among external audiences.

Increasing traffic
In the world of online integration and mobile app proliferation, there’s more screens and more data to contend with than ever before. In the video for business landscape, these aspects both boost potential and hinder visibility, as availability becomes diminished due to the overall volume of information through which recordings need to break.

By implementing enterprise video portals and mobile methods of dispersing data, it’s much easier to enhance click-throughs and generate positive site traffic. As Business 2 Community wrote, nearly 70 percent of the top 50 online retailers currently use video communication as a main hook. What’s more, such recorded content helps boost click-throughs by about 200 to 300 percent.

To top it all off, Hub TV reported it’s likely about 1.5 billion people will be using video for business tools in some capacity by 2016. For companies to pass up on this built-in expanse of audience would be a huge mistake. The solution instead is to try and disperse content more evenly and consistently, drawing bigger traffic through reliability and value of information included in these enterprise video solutions.

Inspiring innovation
In today’s modern business landscape, it’s hard at times to stand out from the competition. As previously mentioned, this can be particularly concerning for companies when it comes to gaining traffic and visibility among all the other organizations offering the same kinds of products and services.

The answer to these issues, as Fast Company stated, is to focus on innovative ideas and increasing availability of these ideas throughout the work environment. Engaging employees requires getting them more involved and hyping the kinds of projects personnel are working on. It also demands that businesses generate content that’s more genuine, funny and uniformly interesting to workforce, as opposed to generic how-to or informational spots.

Generating a sense of motivation requires a call to action. The more dynamic, innovative and inspiring this message is, the easier it will be to get people engaged and working hard toward a set goal.

Keeping attention
There’s nothing worse than spreading the wrong message, especially when it comes to an important project, a new product launch or an internal engagement scenario. As Business 2 Community stated, companies are able to hold a viewer’s attention for far longer and with greater intensity through video for business, thereby reducing the chance of miscommunication.

As the source noted, people stay on a recording for 18 times longer than other kinds of content. At the same time, businesses don’t have to spend as much to keep these recordings fresh, as they would with constant email updates or marketing ploys that demand ongoing attention.

Instead, video for business gives organizations the ability to quickly, thoroughly and accurately get everyone on the same page. By using social media, in-house platforms and frequent business updating software, it’s much easier to keep people engaged in a project and working toward the right kinds of outcomes.