June 23, 2014


Four ways to hook audiences on enterprise video communication

Businesses are increasingly making use of digital infrastructure, online interactions and advanced engagement services to try and make an impact on target audiences. A lot of the effort behind these initiatives is put into acquiring new hardware, deploying software, crafting creative messages and generating an inventory of enterprise messages that share corporate culture and ideas. While this practice on its own may make some companies feel secure and positive about their video for business endeavors, just working through these steps leaves many companies out in the cold.

That’s because, despite the drive for more content and enhanced media throughput, there’s no clear-cut drive toward a set outcome. Businesses crank out video communication that seems to be in line with enterprise desires, but without a real reaching message or a clear purpose for each recording, it’s a bit like throwing darts at a dartboard and hoping they land near the center. Though not entirely missing the mark, these recordings also won’t make the biggest splash are create as dynamic a response as companies could otherwise expect.

The defining factor in many circumstances is the framing of recordings and how each video communication is laid out and deployed. Providing options that connect with viewers on more than just a basic level, as well as generating an organic connection with individuals, helps keep operations moving smoothly and enhances the return on investment that corporations often expect from their deployments.

Marking a path
Considering the range of services and solutions available to corporations, it’s unwise to try and make an educated guess as to what direction video communication should proceed. It’s better instead to look at commonalities in the most successful deployments, establish out a personalized goal and create a detailed plan regarding how to achieve that outcome.

By channeling efforts in a directed and orchestrated way that clearly indicates success and failure outcomes, companies can verify that their recordings are in line with what their video for business is meant to actually bring about.

There are a few critical factors involved in generating the most compelling and creative content. Learning these benchmarks and working them into the overall infrastructure of video planning, generation and distribution helps corporations ensure that they’re working toward the most positive and proactive content solutions.

Knowing the ropes
Certain aspects of enterprise video communication are important elements to consider for both the most seasoned and veteran users, so be careful to ensure that as many pertinent factors are in play within business streaming, delivery and creation aspects as possible. As infrastructure changes and new assets become available to organizations, it’s important for firms to strive to keep up with the times and provide the most pertinent and compelling options to personnel possible.

Here are four of the most important aspects to consider:

  • Audience awareness and interests
    • The biggest factor in whether video communication will be received well or turned down by audiences are the very people who constitute these groups. When businesses have a strong grasp of their target viewership, as AV Network stated, it’s a simple matter of turning content to face the interests and ideas of these individuals. What’s more, learning about these particularities is increasingly easy, as the availability of social media and viewer feedback is becoming ubiquitous.
  • Technology options
    • There’s more to how a video for business is made or what’s contained in the message therein. A major factor in the success or failure of a recording is the ability for viewers to access these messages in ways they prefer and by using technology with which they are familiar. Small Business Computing wrote that mobility is making significant headway in the enterprise streaming media and general broadcast sectors, encouraging more adoption for use in webinars and regular deployments.
  • Software versus hardware
    • It’s not all about the physical tools that employees are able to use in the context of video communication. Enterprise video platforms and portals play a huge role in accessibility and ease of use, so considering how content will be sent and viewed by target audiences is critical for planning corporate success. AV Network stated that advanced IT options in the software realm play a critical role in how willing people are to engage with this content, as well as how much of each message they watch and retain.
  • Customization
    • One of the most defining factors of enterprise video communication. Small Business Computing mentioned, is how much these messages are in tune with corporate ideals. The variety of services available in the digital landscape these days makes it difficult to ensure that everything being offered to employees is actually useful, so providing content that is really useful and provides genuine assistance to workforce productivity, performance and quality outcomes relies on how well firms implement content in video for business that’s actually pertinent to what personnel have to do.