February 20, 2013


Forget marketing – video improves every aspect of business

By Rob Nunes – VP of Marketing

Video has a wide range of uses, yet many companies only see it as a tool for marketing or communications. Video content delivery solutions provide businesses with the tools they need to ensure fast and convenient transfer of information across the enterprise, without any marketing or advertising going on. Video webcasting eliminates scheduling conflicts, costly hands-on training and more when implemented correctly. It even helps companies go paperless. So, why aren’t more businesses embracing it?

The truth is that many companies simply don’t know about all of the benefits that video provides, or they don’t have the network infrastructure to support it. Investing in the necessary tools can eliminate one of these issues, but then a business needs to know what it’s really getting into.

Training solutions
Video is an incredibly useful tool for education and training in the right setting. For a business it is practically essential, not just for its versatility but for its cost savings. Rather than taking up a senior employee’s time or hiring outside trainers for on-boarding sessions, an enterprise can invest a short amount of time developing high-quality training videos internally, and use them to educate new hires on the finer points of operations. This will help speed up the process without taking up valuable productivity from seasoned employees, and ensures that new ones are getting all of the information they need.

Meeting webcasting
Attending meetings is an essential part of any professional’s life, but also one of the most dreaded aspects of work. Meetings can all too easily eat up productivity and valuable work time that can set employees back an entire day if ill-timed. While a meeting may be essential for some employees, often others are invited who had no reason to come other than to hear the information discussed. With a dedicated video for business solution, a company can record all of its meetings and stream them to employees who need access rather than cutting into workflow. This solution can also be used to archive meetings for later reference, and provide the data to employees out on vacation or sick leave so that more time isn’t wasted recapping the information in a second meeting. With live webcasting, remote workers can also attend meetings without the additional travel time and expense.

Building community
The water cooler culture isn’t as frequently discussed anymore because it is ceasing to exist in many companies. Employees often sit at desks all day and go home,often eschewing interaction with their coworkers in order to maintain a high level of productivity. Video can help reintroduce that missing culture in a form that the modern professional better understands – a digital one. With social media-like integration of comments and discussion on video content, a business can encourage employees to interact more and receive feedback on its video initiatives at the same time. This will ultimately enhance productivity further and help the company see better results from enterprise video over time.