January 20, 2015

Article

Facebook innovation boosts potential of enterprise video

As engineers continue to devise new technologies for the business world, the digital workplace continues to evolve in a variety of ways. Chief executives are implementing new ways to boost employee engagement through strategies such “bring your own device,” or BYOD, and cloud computing, which can streamline operations and encourage collaboration among workers.

There are a wide range of advantages to these employee engagement tactics. Perhaps the most significant benefit is the improvement of general satisfaction at the office. While employers may experience a marginal decline in production in the short term, most researchers indicate that the long term benefits in performance are well worth the effort.

The internal social network is also one of the most useful employee engagement methods of the digital workplace. These applications inspire interactions at the office in both fun and professional ways. They also represent yet another place for chief executives to increase their usage rate of video tools.

Video has been shown to improve employee immersion and also educate and instruct workers in a quick and efficient manner. And with Facebook’s latest innovation, video may soon become an even bigger part of the digital workplace.

Facebook wants to be a cog of the work routine
Facebook has launched new iPhone and Android apps titled “Facebook at Work,” according to TechCrunch. Lars Rasmussen, the engineering director at Facebook who is running the project, said that the company itself has been using the service for the past 10 years.

“I can say that the challenges of making work more efficient is something that has been on my mind for a long time, and I come to it with a lot of passion and the knowledge of a failure of doing this at a different company,” Rasmussen told the news outlet. “I thought that maybe Facebook’s experience was what was needed. When I worked on search here it was always at the back of my mind, so later I picked back up on that idea, joined in on the conversation.”

The challenges ahead for Facebook’s new concept
While “Facebook at Work” has significant market potential, especially for its ability to encourage video messaging at the workplace, the service nonetheless must face a number of key challenges. The Wall Street Journal reported that IT managers have long been cautious about uploading work-related information to outside servers. Facebook will have to overcome trepidations about cyberattacks and the blending of its software with existing corporate infrastructure.

“We’re seeing a pretty significant shift in the past 18 months away from stand-alone social networks to scenarios where social capabilities are embedded in product suites,” Vanessa Thompson, an enterprise social network specialists with market researcher IDC, told the publication.

Brian Blau, research director for consumer technologies at Gartner, noted the importance of a secure network.

“If enterprises can’t be guaranteed that their data is going to remain private, they’re not going to use it,” Blau told The Journal.

Developers will have to be aware of lingering concerns over data breaches. Chief information officers, tech engineers and IT managers understand the widespread threats of cyberattacks.

However, the The implementation of internal social media networks such as “Facebook at Work” could lead to a number of different workplace advantages. They have the potential to further encourage workplace interaction, collaboration and general satisfaction. Over the course of several years, major improvements in performance could be a natural byproduct of this effect.

These social networks could also result in greater use of video for both midday entertainment and valuable work-related information. If internal social networks are able to proliferate throughout the business world, the use of in-office video could experience a significant upswing.