March 25, 2014


Expanding video communication easier with cloud computing access

There are times when companies want to get in touch with their employees, but they may be torn about the best way to go about accomplishing that goal. The network of access points available to businesses is expanding all the time, but choosing the best paths still needs to rely on the tools personnel understand. Reaching a balance between modernity and familiarity isn’t as difficult as it seems anymore, thanks to enterprise video solutions in the cloud computing environment.

The cloud has made a significant difference in the lives of consumers and employees alike, much because these systems remain similar whether at home or in the office. Some organizations even use free Software-as-a-Service and other public options that make their operations easier or cheaper to operate. These kinds of outlets aren’t always appropriate for enterprise media management, but they do give firms a good reference point when determining the kinds of platforms and portals they should deploy in their own corporate environments.

The important part, yet again, is to ensure that these solutions target what’s best for both the business and the target audience.

Learning about options
As TechRadar stated, there are a variety of different cloud options that can fit any enterprise video solution need. It’s all a matter of figuring out which of these is best for the business environment. There are different needs for various audiences, meaning it’s necessary to think about not just how people like to view content but also what it will require of organizations to meet these needs.

This gives organizations an opportunity to really stand out with video communication by creating diverse solutions that balance both the desires of consumers and the resources of organizations. The source stated that cloud options can host content in-house or in a totally virtual environment, while others can combine both of these assets. Depending on what companies want to achieve, they may want to look at each one in turn.

There are a few aspects of cloud computing with video communication that businesses want to consider:

On-premise video is great for employee use and on-site access. This allows the content to be created in a way that’s just meant for personnel as well, so it’s easy to craft content toward that specific audience. With the help of local clouds, there are also some security options that may not be available in an open landscape.

Managed services are hosted by an external party and provide more cloud throughput depending on the provider a company partners with. This helps enhance enterprise video platforms by making streams run faster while taking the throughput demands off of in-house servers. It also allows organizations to hand off management of large data volumes to a third party. On the other hand, it can also make it more difficult to track metrics or execute ownership over these recordings.

Hybrid cloud options combine these assets, allowing for less strain on in-house options while still not giving away governance to an outside firm. This is a good option for companies that understand how to balance these resources, but it can be confusing for businesses that are new to the cloud or have limited experience with video communication. Still, it allows for more customization and enhanced oversight of recordings without the need to be responsible for all the aspects of ongoing care in the enterprise video landscape.

Gaining more ground
Finding a trusted partner in the cloud computing arena can make all the difference in making the proper choice. It’s a big first step to take for firms that haven’t yet moved to this landscape, and even organizations already involved in cloud video communication may be in need of help with these solutions, finding benefit in looking for a better partner for their operations. This thinking has helped many businesses increase their loyalty toward cloud-enabled recordings as they become comfortable with the technology.

“This is a definite change from early cloud adopters, who mostly shied away from these areas,” said CompTIA’s Seth Robinson. “Today, both virtualization and networking technology have improved to the point where it’s feasible to conduct real-time communications over virtual or cloud systems.”

This is becoming clearer as even more companies flock toward this technology. A recent study from CompTIA stated that organizations are looking into adding video to their operations so that they can expand the reach of their corporate culture and employees themselves. With more opportunities to test video resources and find cloud resources that fit their delivery needs. As the source stated, there’s ongoing momentum toward adding video communication to the cloud as businesses become more confident.