December 16, 2013


Enterprise video solutions seen provide positive options

Creating a strong bond between personnel requires that organizations have options in place for facilitating interactions. Video communication is an increasingly common tool for more firms, as this asset lets organizations overcome the normal limitations of personal engagement. By creating recordings of personnel, companies can use these resources to help employees meet one another, share ideas, cultivate relationships and allow for greater amounts of interconnectivity. As channels of sharing and transference continue to evolve, so too do the ways in which staff members can communicate with one another.

Increased visibility
More companies have come to acknowledge that video presence is a great way of establishing themselves and their personnel as thought leaders and idea provocateurs in their respective fields. Getting these messages across helps businesses stand out from the competition while making it easier for entities to establish lines of interaction across vast corporate divides. Even in instances where there's less ability to reach one another on a regular basis, enterprise video solutions can expedite the process substantially.

Through the use of enhanced video systems and networks, companies are capable of fostering organic relationships between personnel who may live and work hundreds of miles apart. Live video can capture the essence of an individual's ticks and personal actions and make these insights accessible to people who may never meet face-to-face. They can, however, see one another through their screens with the use of enterprise video portals.

The power of video
This has helped establish video as an effective business tool. As ReelSEO wrote, a study by Wainhouse Research showed that more than three-fourths of corporations see recorded content as a great way for people to interact with one another in the corporate setting. As an enterprise tool, video has become a significant factor in a growing number of organizational settings, with more people seeing uses for this technology and gaining momentum pushing video tools into more workplaces.

The source added that almost two-thirds of C-level executives and one-third of mid-managers felt that video assets and streaming media can help improve relationships and generate stronger business acumen. Only 15 percent of associates and 45 percent of upper managers agreed with this viewpoint, but strength continues to grow behind the enterprise video movement.

Having access to on-demand recordings has proven itself a major asset to many organizations, and employees continue to find reasons to incorporate these tools into their regular work activities.

Overcoming gaps
Video has opened up doors in how people see and communicate with coworkers on a daily basis, generating greater connectivity and promoting personal connections at all levels of the corporation. The source indicated that enterprise applications of video communication assets in reference and review capacities has become an increasingly common activity as well, thereby allowing employees to continually look back at teaching tools or recollect important aspects of past messages. This helps reinforce ideas and make employees more confident at their jobs.

By boosting competence and engagement, companies can see better returns in a variety of arenas. Things like general economic welfare and corporate communication strength continue to grow while businesses see better performances from their personnel. The best perk by far is increasing interactions across various enterprise lines without the risk of overspending or creating budget issues.

As eWeek stated, interest in video communication and collaborative outlets has grown over the last year, with providers seeing more interest in technology and hardware assets. Businesses are trying to increase their video presence while maintaining expenses and generating return on investment, thereby facilitating more positive feedback for their recording assets. With more resources aimed at engaging employees and generating more organic connections, there's a growing amount of attention being directed toward generating more recorded content.

"Video as a key component of collaboration continues to place high on the list of priorities for many organizations," said IDC's Petr Jirovsky. "Among the challenges customers are currently trying to work through are exactly when and how to provision their video deployments, as more software-centric solutions and video cloud service offerings become part of the enterprise video market landscape."

The share of investment has therefore begin to swung toward more digital assets that allow for more flexibility and fluidity in how they provision their recorded resources. Many businesses are pushing for enhanced reliance on these tools in ways that help them generate greater oversight internally and visibility among competitors, making it easy for clients and customers to see what organizations have to offer. This is just another aspect of communication that video for business facilitates.