December 13, 2013


Enterprise video solutions see more value in corporate environments

As businesses continue to find new ways of implementing video communication tools in the workplace, the value of these options is increasing. Organizations see potential in this technology to improve connectivity, collaboration, analytics and overall corporate insight. There's plenty of benefits to be had by adding recorded messages to everything from onboarding solutions to mobile applications, and as enterprise network capabilities grow, so too is the market for video assets enhancing.

According to a report from MarketsandMarkets, the overall worth of hardware and software for enterprise video solutions is likely to expand in coming years. The report highlighted trends the firm anticipates appearing between now and 2018, with the five-year forecast indicating that services and delivery methods will continue to scale up and help boost overall architecture throughout the corporate experience. With that in mind, it's likely that the value of this industry will exceed $11 billion by 2018, the source reported.

Better resources
The quality and quantity of video communication implementation is expected to expand to keep pace with this volume as well, MarketsandMarkets stated. That's because the ways in which companies can use these resources is always growing, with new tricks and techniques emerging all the time. What's more, the availability of connectivity options continues to increase, giving organizations more opportunities to interact with personnel and clients.

Cloud computing has opened a whole new realm of sharing and management options for businesses. This network offers an always-on infrastructure that's the perfect setting for enterprise video platforms, which require large amounts of data to be sent at once or in sequence to secure a positive viewing experience. In many cases, the cloud facilitates rapid transmission of streaming information, reducing latency and boosting throughput in a way that makes watching videos easier and more enjoyable for all audiences.

New networks
The availability of cloud options is also ubiquitous, meaning that all target viewers can see these deployments from anywhere and at any time, so long as they have a connection to the Internet. This has helped expand workplace significantly, giving rise to more remote office workers and allowing people to travel farther from the business without losing their connection to it. Such video communication assets even allow consultants or sales representatives to play recordings about corporate culture for clients while on the road, expanding the reach of recorded resources by a wide margin.

At the same time, mobility options have also been on the rise. The presence of smartphones and tablets is increasing both in the business sector and in private settings as well. That means organizations can easily make use of these latent assets, which many staff members carry on their persons at all times, anyway. Generating a mobile-compatible enterprise video platform could help companies increase their visibility by communication with personnel while they're on the go in a much more fluid way than having to pull out a laptop or find a computer terminal.

Capturing audiences
What's more, engaging employees in ways they prefer makes them more receptive to the overall messages these services carry. Instead of forcing all personnel to sit in front of a computer screen for hours at a time watching training videos, quarterly reviews or corporate correspondence of other kinds, people can see these same recordings in high quality with sound and streaming media thanks to ever-evolving enterprise video solutions. This helps make individuals feel more competent and confident in their tasks without slowing down the pace of their daily routines by having to divert to a PC.

As the International Data Corporation showed in a recent worldwide market review, telepresence in the omnichannel vein has been steadily increasing through the third quarter of 2013 already. Channel Partners reported that IDC's report showed positive indicators for immersive video solutions, with the industry growing in this sector by 13 percent. The US is showing ongoing signs of steady adoption and new deployments, with the region producing almost four percent market generation.

"Interest in video and collaboration technology and applications helped the quarterly revenue numbers." said IDC's Rich Costello. "In addition and most significantly, we are definitely starting to see the impact of lower-cost video systems and more software-centric products and offerings on the enterprise video market."

With more options than ever in the video communication sector, it's easy for organizations to find the solutions that best fit their operations. At the same time, the flexibility of these deployments helps personnel feel comfortable accessing recordings and using them as part of their normal workflow. In the end, these two conditions could help the video landscape continue to emerge as a major contributor to corporate wellbeing over the next five years, as MarketsandMarkets predicted.