May 27, 2014


Enterprise video solutions moving toward more rapid implementation

The future of business environments is expanding in a dramatic way thanks to the presence of expanding enterprise technology and similar solutions. Video communication is growing with these resources in turn, since personnel are trying to connect with one another more easily but are struggling with the lack of face-to-face interaction that expanding workforce environments foster. By bridging traditional gaps between individuals while also spanning new distances, it's much easier for corporations to achieve the kinds of dramatic and dynamic success they want to see, all thanks to video for business.

Mobilizing video trends
One of the biggest impacts on how personnel function and the way in which corporations are laid out is corporate technology. Assets like smartphones and tablets have freed employees from their desks, making it easy to engage with clients in retail environments, work from home to save money or take their business memos and tasks with them wherever else they go.

As AV Network reported, mobile solutions are one of the most important elements driving enterprise video platforms for business use. This option is fueled by the fact that more firms are looking for ways to deliver video communication to workers using these tools, helping them complete their jobs in a more customized way while also providing continuity and interaction with uniform corporate content.

Overcoming obstacles
Enabling mobile video for business is still somewhat of a difficult process for some organizations, but there's considerable effort being put into these resources. AV Network stated that almost 20 percent of organizations already have video communication in this environment, while about one in four firms wants to implement these assets by the end of 2014.

These figures came from a recent study from Wainhouse Research, the source noted. This study showed that enterprise streaming media is likely to increase by 20 percent over the course of the coming year as well. This momentum is being led by some very powerful upgrades to in-house recording tools and corporate data oversight that allow for smoother transitions and reception of videos. What's more, with companies anticipating greater flexibility and implementation options in the coming years, there's growing interest toward getting onboard with these technology assets now before things get any more complicated.

Some of the other major technologies impacting modern video communication include:

  • Cloud resources
  • Streaming networks
  • Enhanced data management
  • Custom recording software
  • Hybrid technology options

Engaging audiences
The other side of overcoming technology issues is the human element. While IT personnel may be able to generate the right kinds of enterprise video platforms and maintain positive streaming and throughput consistency, it's up to workforce to be willing to engage with these options. Once companies have their hardware and software aligned with modern trends and best practices, it's important to stop and consider what kinds of deployments will appeal most to business audiences.

Considering the range of services corporations have to try and address, appeal to and negotiate throughout operations, it's necessary to take a ground-up approach to video communication creation, cultivation and management. One of the leading things helping push these kinds of recordings along in terms of popularity and usability is the influence that custom work environments is lending the enterprise world.

As TechTarget reported, live video is no longer as desirable in the business landscape. Personnel and employers alike are turning more toward enterprise streaming media, choosing to watch high-quality content on personalized schedules while still getting the kind of face-to-face interaction that video has to offer. Services in the consumer sphere like YouTube have provided organizations with an idea of how successful persistent video communication can be.

Utilizing recycling
In these environments, it's easy to relay the same message whenever necessary, either from the employee side or by corporate deployment. What's more, everyone who watches this recording will get the same quality and insight regarding the content of the message. In this way, it's easy for firms to create a single video for business purposes that can be issued to personnel uniformly, sometimes for years at a time.

Recycling the same recordings for a long period of time in the mobile and traditional landscape allows organizations to improve the engagement and retention of personnel while also gaining a significant return on investment by consistently utilizing the same content. Modern enterprise streaming media platforms and monitoring options allow businesses to make the most of their resources while also offering employees the kinds of experiences they desire.

Persistent video communication creates a consistent corporate culture and allows personnel to personalize their interactions. This makes streaming media and video in the mobile landscape among the most popular options. Balancing technology and human elements as these resources become more complex will allow organizations to maximize their return on investment and potential success.