December 12, 2013


Enterprise video solutions change how businesses work

Once upon a time, the only way to get important business messages was by talking directly to another person. The rise of technology did away with these kinds of interactions for a time, with written content like emails, memos and message boards moving workforce more toward a personal, data-driven work experience. Then images began to establish a presence in corporate communications, integrating charts, graphs and infographics that helped get the point across more clearly. Now these interactions have come full circle, with enterprise video solutions allowing for visual and oral communication to once again become a leading method of connecting to employees, shareholders, clients and more.

Emerging trends
Video communication is changing the way many companies today operate. Its tools generate unique opportunities for boosting engagement and reducing miscommunication, as well as establishing better relationships within the organization. As companies try to experiment more with their hardware and deployment options, new ways of communicating with shoppers, protecting business interests and generating new ideas continue to emerge.

One of the biggest impacts of recent years has been the addition of mobile devices to the personal experience and to corporate operations. Film Industry Network wrote that the bring-your-own-device trend is largely fueled by hardware that people already own and understand but have been allowed to migrate to the workforce environment. In this way, companies boost engagement and adoption of video for business by interacting with personnel on platforms they already implement for casual use.

Personalized performance
The outcome is BYOD has generated more endpoints for companies to take advantage of with enterprise video solutions. These outlets allow personnel to interact more freely with one another, creating custom content and sharing important messages with other team members, bosses, subordinates and clients that carries their image and voice. In this way, people feel more connected to one another and cultivate organic relationships as compared to older methods of text and picture communication.

The source pointed specifically to the United Kingdom, where users in public and private settings spend about 240 million hours watching enterprise video every month. Enterprise video streaming is expected to hit 16 hours a month across the United States by 2016, and the addition of smartphones and tablets to the corporate sphere is increasing the range at which these recordings are accessed. The more people are able to view, share, replay and learn from such tools, the more likely it is that businesses will continue to experiment with new implementation techniques.

Part of what's driving this expansion is the myriad ways organizations already see messages being effective. Processes that used to require an excessive amount of time, money and effort are now being simplified and streamlined by the integration of consistently pertinent recorded information. Film Industry pointed to teaching and coaching initiatives, where companies are able to create a single training video and use this with both veteran and incoming personnel to share a unified lesson. This allows for ongoing implementation, applying the recording to more new hires over the years as long as the technology and techniques included remain pertinent.

Improving enterprise
In this way, businesses are able to cut costs significantly on processes that once cost a considerable amount more money to accomplish. Giving people the flexibility to learn and refresh insights as well makes personnel feel more competent and confident in their daily activities. These tools also ensure that all staff are getting the same meaning from every teaching experience, thereby eliminating misunderstandings and promoting clear and concise comprehension of corporate culture.

Education can be one of the significant stumbling blocks to video integration, as Comcast's John Guillaume said in Light Reading. He added that many people are unaware of the wealth of features and application possibilities that these kinds of tools offer, but once employees are taught how to use them, it's easier to expand the possibilities and potential of enterprise video solutions. If personnel are not properly comfortable with recordings and video platforms, it could result in a disconnect between implementation and usability.

By improving understanding, it's easier for personnel in every department to create more opportunities for companies to benefit from video tools. Business Insider stated that many retailers have already installed cameras all over their shopping locations, capturing how people move around the store. These tools generate theft prevention opportunities and cultivate transparency in staff movements. Such insights can create new shrinkage management ideas and help management come up with new floor plan concepts to improve how people move through the store, enhancing revenue opportunities and making the space a better place to work.