November 7, 2014

Article

Enterprise video platforms enhance delivery practices

There are a lot of different ways that people can encounter recorded content these days, whether it’s through a public interface or a private connection. Second and even third screens are even taking part in the milieu of information inundation, allowing consumers and clients to interact with businesses in a myriad of different ways at once.

Yet even with all these options, the quality of delivery could still be a hindrance to the success of the messages these recordings contain. Targeted video communication shouldn’t be belabored with public advertising, nor should enterprise training messages be placed in forums where any user could access them simply by knowing the proper URL.

Companies need enterprise video platforms in order to optimize delivery, increase security and boost visibility among groups they intend to see this content. Otherwise, it’s possible for pertinent information to become lost amidst the crush of other messages flooding public sites.

Creating custom environments
As Tech Radar stated, there’s no excuse for companies to use a public media delivery service. It’s better to host content in-house, focusing on internal networks and enhanced bandwidth to provide dedicated services to employees and clients.

The thing getting in the way of such implementation is familiarity. Many people enter the workplace already familiar with how sites like Twitch, YouTube and Netflix work, and so they base their understanding of what a content delivery network should be off of these recognized and comfortable environments.

Unfortunately, such deployments often lack the fluidity and dedicated services that organizations need in order to make their recorded information really great. Things like removing ads, providing a unified portal, generating a single point of corporate culture or eliminating tedious redirection notices are lost in a public arrangement. Such barricades to viewing content can also spell the death of certain video communication, as users lose interest in following the electronic trail to actually get to the meat of the message.

Building a future
By establishing an enterprise video platform, organizations are staking a solid claim in their interest to pursue this method of interaction. Such a situation allows for better control of content, easier management of recordings and an overall more concentrated presence than what firms might otherwise be able to achieve in a public interface.

The fact is, Tech Radar continued, there’s just not enough control on sites like YouTube. Content filtering and video assortment are largely handled by the site itself, limiting the fluidity of the user experience. If a number of recordings are meant to fall in sequence, it requires that the individual in many cases be able to know this beforehand and steer themselves through the archives of a specific channel for the information they need.

Instead, organizations should be working with dedicated enterprise video platforms that feature advanced, business-specific search algorithms. Things like voice commands and intuitive keywords make it easier for personnel to get right to the content they need, instead of fishing through tens or even hundreds of different recordings.

Targeting usership
More than anything, the idea behind deploying an enterprise video platform is to make it easier for employees and target audiences to gain access to the information they need. People are increasingly turning away from traditional forms of communication, such as written, radio or even television means of engagement. Mobile devices and cloud computing, virtualized data and on-demand services instead are becoming the norm for consumers and staff members alike.

In order to better serve these audiences, The Globe and Mail showed, many companies are turning toward more dedicated enterprise video platforms. That’s because such solutions eliminate unnecessary content and allow people to simply connect with the information they’re most interested to acquire.

While the source added that public advertising and brands may be comfortable on YouTube, it’s necessary to think about different places where content could create an even more powerful impression on target audiences. Some sites may see traffic of upwards a million viewers a day catching video snippets and pieces or recorded information, but the idea for enterprise video communication should lie in making an overall impact, rather than just being one more face in the crowd.

The key here is to go where the audience is, as the source noted. Much of that traffic is finding its way to enterprise video platforms through mobile devices or the cloud, so companies need to make sure their deployments are compatible. That means everything from security and accessibility, to scale of video and the ease of navigation. By improving all of these elements, organizations can increase their viewership while improving audience experiences, thereby ensuring more of each message sticks with people.

A wide array of organizations are just now starting to get into dedicated video platforms, yet the technology has been around for some time. In order to consolidate content and make a better impression on enterprise audiences, it’s necessary for firms to move quickly and accommodate their viewers’ needs through unified communications strategies like this one.