January 31, 2013

Article

Enterprise video platforms do more than improve operations, they solve problems

By Rob Nunes – VP of Marketing

When it comes to video content delivery, businesses with a dedicated enterprise content delivery network (CDN) have the upper hand. Yet even with a dedicated CDN, some businesses find that their video suffers from inadequate hardware support for the numerous employees trying to stream it at once. Upgrading server technology can be a much more costly endeavor than implementing a CDN, but there’s no reason for a business to allow its enterprise video platform to suffer. With the right tools, video streaming can still be optimized and employees will be able to get high-quality content regardless of how many are simultaneously using the system.

The key to eliminating hardware problems is peer-2-peer delivery. With Kontiki’s enterprise delivery platform, a business has every employee’s computer working as a separate server, allowing the work machines themselves to support the network instead of a central server. This ensures high-quality playback even for businesses that are conducting live webcasting to multiple offices, and frees up other resources at the same time.

There are other benefits to using Kontiki’s high-quality CDN solutions as well. With cloud-based server infrastructure supporting the lightweight clients on the employee’s machines, the software will be able to monitor video performance on each machine and ensure that streams take the most efficient route across the network, eliminating bandwidth throttling. Additionally, Kontiki’s solutions will dynamically monitor lower priority video and throttle its bandwidth usage, in order to facilitate streaming of higher demand content.

Efficiency is key
The main benefit from all of these components is enhanced efficiency. By making its enterprise video solutions more efficient, a business can minimize risk and maximize the other advantages that video for business provides. Without maximizing efficiency, a video solution can bog down other systems, distract employees and make them less productive and otherwise disrupt workflow. This will end up costing a business far more than the video solution was intended to save in the first place, and is an easy mistake to make. However, with the right approach and tools, enterprise video can genuinely improve operations in a plethora of ways.

What are those improvements though? Enhanced operations can mean a lot of things, but what are the real end results? Better training solutions serve as one notable example. New employees can be brought up to speed on projects and business practices much faster with  high-quality, engaging video. Another benefit is cost savings on infrastructure. Video supplies high-quality internal content delivery solutions that any employee can take advantage of, and it also allows a business to virtually replace meetings with interactive webcasting. Rather than worrying about scheduling meetings around workflow and paying remote employees to come into the office, a business can supply them with access to all of a meeting’s essential information through video streaming. This frees up employees to accomplish more without missing vital data that could be pertinent to their job.