August 11, 2014


Enterprise video platform technology unifies communications

Keeping everyone on the same page in a business is an increasingly difficult challenge to overcome. That's because the range of services, work spaces, devices and deployments in the enterprise landscape is constantly evolving and growing, adding more options to workforce resources without necessarily creating a means for these tools to interact.

Without collaboration and unified communications, it's much easier for each avenue of interaction to become its own unique channel. This in turn limits accuracy of these engagements and cuts collaboration across individual, departmental and organizational lines.

The answer to these problems though isn't removing new means of interaction. It's better to create unified communications using enterprise video platforms.

Solidifying singularity
A consistent corporate message requires that everyone involved in business operations has access to the same insights at the same time and with reliable consistency. It's difficult to maintain accuracy and transparency in any environment where different versions of information aren't available to everyone at once.

As Tech Page One stated, enterprise video platform solutions are the answer to issues of inconsistency and variability. Administrators can easily disseminate the same message to everyone in an organization, team or region as soon as these updates are released, thereby ensuring that target audiences always have access to the insights they need to stay up to date on corporate operations.

This kind of unification has helped create environments where firms can coordinate virtualized, cloud and mobile experiences. This ensures that, no matter how personnel are connecting with systems, they're able to keep in the loop about breaking news and updates. On top of that, these solutions have proven to be safe enough for use in a variety of enterprise landscapes.

Securing infrastructure
One of the biggest needs for firms these days is access to safe and speedy operations. Security remains a blockade to realizing these outcomes, Tech Page One stated, as servers and other devices involved in data transfer could prove weak spots for hackers or file loss.

Enterprise video platforms create a unified communications experience that is durable and controllable enough to reduce risks like theft or outage issues, creating a more cohesive business experience. That makes it safe or even the most sensitive industries, such as health care and finance.

"Security has become a real concern," said VMware's Sumit Dhawan. "[M]anaging the new landscape of applications and devices while supporting end user mobility has become a real challenge for many customers… People should have one place to secure all the applications, files, desktops and online services they need from any device they choose, anywhere."

Locking up logistics
Still, there are some threats that companies have to manage even with the assistance of enterprise video platforms. These assets help regulate the transmission and availability of business recordings, but they aren't enough on their own to safeguard corporate safety.

Tech Page One added that virtualization and the very way in which video for business is used helps increase these security measures. Thank to the flexibility, ubiquity and potential usability of video communication in unified landscapes, the source stated that organizations in a variety of industries are making use of the technology, including:

  • Government
  • Education
  • Health care
  • Finance
  • IT
  • Mobile providers
  • Retail services

New outlets
Even in these various industries, there are still some challenges that can make it difficult for firms to keep up with their security and usability requirements. A big part of that problem rides on the fact that new outlets for enterprise video platforms and the overall size of these resources is making it difficult for companies to be able to effectively and responsibly handle these files.

TV Technology reported on a recent Frost & Sullivan report that showed companies are likely to invest up to $2.33 billion in global video for business by 2019. Much of this enhancement will rest on personalization and security, with enterprise video platforms helping to create and maintain these custom experiences more effectively.

A major part of this equation will be the quality and capabilities of enterprise video servers. That's because these devices are primarily responsible for how requests for recordings are handled, as well as what the order of operations is surrounding each instance of streaming media or prerecorded content.

Consolidation and unified communications are helping to streamline these processes, but there's still a security disconnect among critical server deployments and endpoint applications. Enterprise video platforms can resolve these issues at least in part by handling video communication in a controlled environment. As consolidation and virtualization continue to pick up speed, changing how and when information is made available to employees, the priority among corporate operations still needs to be focused on unification that brings personnel together and delivers critical insights in a timely fashion.