July 21, 2014


Enterprise video platform technology changing viewing trends

Why wait for content to be delivered on someone else’s schedule when people can just gain access to recordings they want when it’s convenient for them? This is much of the mentality surrounding enterprise video solutions, where businesses are able to deliver content to their viewers in flexible and alternative ways. These methods sidestep traditional conferencing and scheduled interactions, providing a more intuitive and selective means of obtaining essential content.

Custom content
Enterprise video platforms are the backbone of this new movement. As Forbes stated, the traditional models of content delivery and consumer interaction are being phased out on a variety of different levels. These changes ensure that organizations are providing resources that are reliable and always within reach of target audiences, thereby building better relationships and encouraging ongoing reliance.

With targeted video communication platforms comes more specific enterprise video messages. These assets ensure that companies are always offering content that is tailored to viewers and is specifically driving improvement in these areas. What’s more, such narrow content deployment encourages specialization and builds confidence in corporations through showing expertise in difficult or particular areas of business. In short, viewers will always turn to those enterprise video platforms for insights like specialized knowledge of in-depth expert opinions on a certain topic.

Driving delivery
This sort of on-demand assistance is doing away with older methods of content delivery, Forbes reported. The source highlighted how even major companies are losing their target audiences as these viewers move toward video platform options – Time Warner Cable lost about 825,000 customers alone last year.

Part of this lack of available clients in subscription services is that there’s more regulation and third-party restrictions on how these assets can function. In the enterprise video solution landscape, inhibiting the flow of content can create significant slow-downs for how people do their jobs and what they’re likely to want to watch.

Forbes detailed that Time Warner may have lost people due to its fight with CBS, while its merger with Comcast could have further deterred individuals from using certain kinds of pay-for tools. What’s more, the price for these services has continued to rise over the years, with options staying the same and customer assistance failing to meet expectation.

Seeking freedom
Video for business instead turns to services that they can control and own, sending messages to clients and making these assets available when and where viewers want them. This is an ideal situation for corporate recordings, as many of these are meant to enhance understanding about internal operations, customer initiatives, new product launches and other kinds of services that are often for employee eyes only.

Other times, enterprise video platforms host public knowledge or searchable content that’s more in line with training and efficiency standards. Providing these solution on a highly visible and accessible portal system means that personnel are always within reach of helpful educational and informative resources. In terms of in-house delivery, this also helps cut service costs and ensure return on investment for recorded deployments. With the price of pay-for solutions on the rise, it makes more sense for vendors to pursue options that are inline with internal goals and cost less to operate.

Finding the future
Saving money, increasing visibility and providing positive and accessible lines of support for all personnel are all ideal initiatives that organizations want to achieve. With those ideas in mind, it’s important for companies to push for dedicated enterprise video platforms, as these solutions offer all of these benefits in ways that are easy to visualize.

Such ease of access and return on investment is driving the future of enterprise video platforms to all new heights. A recent Research and Markets survey showed that the global environment for these assets are likely to see increasing interest and adoption between now and 2018.

The report, “Global Online Video Platform Market 2014-2018, shows that software-as-a-service offerings and hosted, dedicate platforms are likely to see a great uptick in usage over the next four years. The projected 13.16 percent growth will likely be a result of flexible payment markets, new technology and improved network connectivity.

Meeting demands
As the source noted, there’s more to video communication these days than just access to content in real time or when personnel need it. There’s an increasing focus on how these deployments are delivered as well.

Enterprise video platforms provide a custom viewing setting that can send content in a streaming, fluid fashion to endpoints of all kinds. Such user demands are increasingly drawing videos to environments where they may not be familiar with or accepted by current technology. Things like mobile solutions, cloud computing and end-to-end distribution are on the rise, yet outdated modes of delivery and video cultivation may not be able to handle them.

Platforms in the video for business environment can bridge these gaps. They provide return on investment and great control over content, ensuring realization of corporate goals while administering informative, useful content to all target audience members.