February 27, 2015

Article

Enterprise video in the millennial era

Chief executives across the globe are beginning to understand the massive influence of the millennial generation. While quite different than the generations before them, millennials do have a wide range of overlapping preferences that have been extensively outlined in academic studies on the matter. As a result of this rising impact and the evolution of applicable technologies, the digital workplace is gradually shifting to accommodate these developments.

Shifting preferences in the digital workplace
A hefty percentage of millennial workers want more than just a strong salary and a number of ancillary benefits and perks. They want work to be a positive experience in the greater sphere of their lives. They seek not just a positive situation, but also an environment that fosters teamwork and the betterment of all parties involved.

Digital technologies have not only streamlined business operations in a variety of ways – they have also promoted employee collaboration. Cloud computing is most commonly adopted for its ability to significantly ease the processes of data storage, access, backup and sharing, the last of which has been shown to encourage interactions among employees.

The internal social network is another way of advocating togetherness among workers. This technology is much like public social networks, but they include only company employees. It can be a great place for colleagues to share information related to their work or even a bit of comic relief.

There are plenty of other digital workplace technologies that are gaining plenty of steam, such as the “bring your own device” strategy, or BYOD. Yet no matter the primary reason for adoption, these tactics all seem to bring together a similar theme: collaboration. Employee engagement has never before been so central to business operations as it is now, especially in the millennial era. Meanwhile, research has shown that regular use of video in the workplace can positively contribute to this widespread corporate goal. Through video implementation in standard communications, training tutorials and live event webcasts, businesses can better engage their employees.

How to approach the millennial generation
According to Computer Dealer News, chief executives must rethink the culture of the workplace. The millennial generation was raised in the technological era, a time of instant gratification. This means that the corporate framework should reflect this kind of identity. The consistent use of video can be a great step toward adapting the workplace to the millennial taste.

“When recruiting it is no longer enough to have the basics – vacation, benefits, great work environment, flexibility in work shift, work at home and so on – all of these are a must, and millennials don’t even look at potentially working for you if you don’t offer more,” Norrie Davidson, the CEO of WW Works in Burlington, Ontario, told the news outlet. “You have to show that your culture truly supports what you are saying from the moment they walk in.”

Report highlights capricious nature of millennials
A recent study by Bentley University and KRC Research found that 35 percent of respondents said they plan to stay at their current jobs for three to five years, CIO reported. Approximately 16 percent plan to stay at their current jobs for the rest of their careers.

A greater use of video in the daily workplace routine might encourage workers of this generation to hang around for a little longer. After all, comprehending millennials is a vital step that could help optimize performance.

“I would do the deepest dive I could into really understanding this generation,” Gloria Larson, the president of Bentley University, told the news outlet. “They are a big part of the workplace now and they will be the majority by 2025. Now with a fast-evolving global marketplace, the imperative is greater.”