January 26, 2015


Enterprise video in the digital workplace

With the emergence of a variety of different technologies that so easily blend into the daily workplace routine, the definition of the digital office is continuing to evolve. Chief executives are doing their best to adapt their offices accordingly by implementing services such as cloud computing and internal social networks.

Perhaps the most significant catalyst for the implementation of these technologies is their ability to streamline operations. The cloud makes it much easier for employees to store, access, back up and share large amounts of valuable company information. It can also save a company lots of money in several ways and promote interactions among employees. Internal social networks often function like standard social networks, however, they include only company employees. Of course, long term productivity is a key driving force for this trend.

However, another of the most common reasons for the digital workplace, aside from a company’s bottom line, is the way that it can boost general satisfaction in the office. Concepts such as cloud computing and internal social networks have been shown to boost employee engagement. And while the immediate effects could lead to less time spent on work, most researchers agree that these tactics will eventually support a worker’s performance in the long run.

At the core of these new technologies is the use of video at the workplace. Through social networks, training tutorials, event live streams and basic communications, video has become an increasingly regular part of the work day. It can be a faster and more efficient way to deliver a message or teach a skill. Also, much in the vein of the other employee engagement strategies, it can make content and general work assignments much more enjoyable.

Live video on the rise
A new study by Wainhouse Research, which was commissioned by the live video platform company Ustream, surveyed approximately 1,000 executives on the subject of live video usage. The study found that at least 40 percent of respondents work with more than a dozen applications of live online video.

The study also found that the most common use of live online video is for employee training. Yet as employees become more comfortable with this kind of technology, they gradually find new ways to implement video into their daily routine.

“A primary barrier to entry in using video is a lack of knowledge on how easy, scalable and powerful it can be,” said Brad Hunstable, the CEO of Ustream. “Once they realize they can easily and securely communicate with powerful, engaging content to their entire organization at any location on any device, they see that it can be used as [a] powerful tool to engage partners and customers as well.”

The development of communication at the office
In the digital age, communication from employee to employee and employee to customer will take a new shape. Yasho V. Verma, business mentor, human resource expert and former chief operating officer of LG Electronics in India, told Livemint that businesses will need to focus on reaching a wider audience through different strategies of communication. Video could be a good way to adapt to the changing atmosphere of business to client interaction.

“You have this great data, but what is the point if you still show it in terms of a pie chart or a graph? You need to sell your idea in a way that a global audience can understand it,” Verma told the news outlet. “You need to sell your idea in a way that a global audience can understand it. And for that you need newer business tools to reach out to more people, using newer social media platforms and [the] cloud, and find out ways to make your idea more interactive.”