March 10, 2015

Article

Enterprise video can globalize a workforce

Business leaders are constantly thinking of new methods to better engage their workers and optimize production in ways other than traditional incentives. The emergence of cloud computing and the “bring your own device” strategy, or BYOD, has streamlined operations and, in many ways, further encouraged collaboration among employees. Internal social networks have also been a strong contributing factor.

That said, chief executives know that there is still plenty of ground to be covered when it comes to maximizing workplace satisfaction. This has become a key focus for business leaders around the world because many of them understand that only happy and engaged employees can optimize their working abilities day after day. The rise of enterprise video seems to go hand in hand with the growing attention paid to employee engagement.

Enterprise video offers range of benefits
After taking the advice of marketing executives and human resources departments, more and more chief executives are implementing a wide range of enterprise video strategies into their daily workplace routines. No matter the format, research has shown that video can be an engaging and effective way to deliver a message. Employees are accustomed to reading emails all day; a brief video clip can be a nice change of pace.

Video messaging is one of the most common forms of enterprise video. It takes the place of standard office communications, but can provide a more personable feel compared to a block of text in an email. Live stream webcasts are gaining popularity because they can allow workers to participate in an event no matter their location. Along with cloud computing and BYOD, this form of enterprise video can globalize a workforce at a relatively inexpensive cost. Training tutorials are another increasingly common delivery method for enterprise video. Reading through an office training guide can be quite cumbersome for a new employee. However, a video on workplace obligations and best practices can be a useful way to teach a newcomer.

There are many different ways to involve video in workplace operations. Meanwhile, recent market research indicates that the enterprise video market continues to rapidly expand.

The state of the enterprise video market
Frost and Sullivan, a global market research group, recently conducted an analysis of enterprise video and found that the market earned approximately $242.6 million in revenues in 2014. The research group estimated that this figure will climb to $503.4 million by 2020.

Enterprise video provides offices with the ability to conduct meetings with a complete, global team in a compelling style, the analysis noted. Yet IT departments continue to express trepidations for video because of the enterprise firewall. However, as they gain comfort with this variable, enterprise video will become an even bigger part of business operations.

“From a vendor perspective, self-service and cloud [enterprise video webcasting] solutions present particularly huge opportunities for growth in the market,” said Anisha Vinny, a digital media industry analyst with Frost and Sullivan. “In fact, in the next three to five years, cloud and hybrid [enterprise video webcasting] solutions will grab market share from on-premises solutions, as even the most highly regulated verticals are now comfortable with these deployment methods.”

Learn more about engaging your audience through webcasting.

Vinny added that consumer education efforts and marketing initiatives will play a vital role in the future of the enterprise video market. The strategy aligns quite well with the current digital workplace. Now, sales representatives and marketing executives have the responsibility of spreading awareness.

Digital technologies shape workplace collaboration
The proliferation of social media and mobile technology has heavily influenced global commerce and employee engagement, according to CIO. These technologies need to be implemented into the framework of the business model and not simply on the periphery of operations, the news outlet added.

“If an enterprise doesn’t really incorporate this into their work, then sometimes those tools become more of a burden than a useful tool,” Nisha Sharma, a managing director with Accenture Mobility, a mobile technology consulting service, told the news outlet. “That’s why it’s important to integrate these tools into your work so that it just becomes [second] nature, rather than ‘Oh, I have to go here and do this additional task.'”

Sharma said that business leaders would be wise to take a step back, consider the overarching goal of their companies and then accordingly adapt their business models to meet the demands of the evolving global marketplace. As smartphones, laptops and tablets become a bigger part of not just business operations, but also consumer activity, chief executives need to update their infrastructures. A greater use of video can help influence this shift.

“These tools should not just be an IT initiative,” Sharma told the news outlet. “You need to include all the people that are going to use this or have some voice in how it should work, and what it should be used for. It’s not just about you, it’s about all the people you’re working with.”