August 19, 2013


Enterprise streaming video seeing more popularity

The rise of streaming video has created an always-on content curation system for a growing variety of businesses and industries. Gone are the days when personnel need to be present in the same room, building or even country in order to take in important corporate messages. These individuals can now tune in hours, days or weeks after the initial meeting or message is delivered in order to take in or refresh their knowledge of talking points and gain greater insight from these valuable recordings. Enterprise streaming video is opening new doorways in how organizations interact, both on a daily basis and an ongoing scale.

Growing size of videos
One of the leading factors assisting the proliferation of streaming business video is the presence of big data. This status has become the norm in a large number of corporations, wherein cloud storage and on-site hardware take on the burden of ever-mounting management requirements so that huge files can easily be downloaded or shared. As the size of individual videos continues to grow, corporations are finding that streaming suits these oversized documents much better that traditional download methods, as streaming facilitates smoother packet delivery with fewer intermittent interruptions.

As Streaming Media stated, big data throughput is more in tune with total traffic management, and the size and frequency of video transfers is growing at an exponential rate because of that. Companies see the opportunity to get their messages across with lower latency, thereby encouraging better communication and cutting lag in terms of sending essential data to remote parties. The source wrote that the efficiency and popularity of streaming video will make this kind of content the most prominent type of information sent across the Internet by the end of next year.

Specializing in delivery
Part of what's feeding this trend, apart from the general popularity of business video communication and the heightened speed of online connections, is the fact that digital resources are being consolidated into a smaller number of different firms. Whereas in 2007 the majority of Internet traffic was split between thousands of sites, making a clear signal hard to maintain, now just 35 sites and services are responsible for generating over half of all online content transmission. Recognizing this conglomeration and concentration gives businesses a leg up in choosing the options with the greatest share of the connectivity market so that their videos stream more efficiently and experience less downtime.

PCWorld added that quality of service has become an increasingly important aspect of business communications because of throughput and streaming capabilities. Where once it was simply enough to receive a message in the first place, even if it would take a few minutes or more at a time, not employees and customers alike may lose interest if a recording doesn't begin to play and load smoothly after a minute.

Quality of service factors stress that businesses need to partner with the best enterprise video platforms and transmission outlets so that their audiences always get easy viewing opportunities. Packets of video information need to be sent and received in the right order so that the recordings play quickly and smoothly. Faster throughput is therefore essential to reduce lag and improve the overall playback experience.

By prioritizing video as a major corporate asset, companies can ensure that any and all video communication traffic is sped up while other processes are pushed aside. This reduces latency and creating a more efficient viewing experience. It also promotes accuracy on playback even for the largest big-data messages.