February 28, 2014

Article

Enterprise streaming media makes bigger business impression

The quality and quantity of video communication in the corporate landscape continues to increase every year. These assets are being bolstered by network usability options, enhanced throughput capabilities and expanding global footprints that necessitate and facilitate both greater visibility and a need for better services all the time. Through the integration of cloud-based deployments, mobile applications and dedicated enterprise streaming media platforms and portals, the presence of video for business among corporate operations is seeing larger amounts of attention and demand every year.

Noticing downtime issues
What’s becoming increasingly problematic for firms in the streaming video solution landscape, however, are the problems associated with generating even latency protection to ensure positive video communication in every interaction. According to a report from Continuity Central, while more network opportunities are appearing that facilitate throughput while reducing slowdowns in video delivery, there are still problems for viewers who lack proper connections. What’s more, when companies aren’t properly prioritizing their enterprise streaming platforms, it’s possible that the latency issues will compounded by throughput concerns on both sides of the transmission.

The solution in many cases, the source stated, is to ensure that WAN and network traffic settings are boosted to a point where streaming media always gets the green-light as compared to other data transmission requests.

Overcoming information obstacles
In an age of big data, always-on infrastructure and higher traffic in online interactions than ever before, corporations may simply assume that their current options and settings are optimized to meet any information request. This is not the case with streaming video communication, however. When it comes to streaming video, these recordings are sent from the holding media platform to the user’s particular access portal in the form of packets of data. These individual bundles are then reassembled on the recipient’s side in a manner that allows for faster loading times and lower latency issues.

If, however, organizations fail to differentiate their transmission and network settings in a way that prioritizes these video for business solutions, it’s likely that viewers will experience slow loading, clipping recordings and difficulty in getting the full message. What’s more, when users aren’t able to enjoy a video communication right from the start, it’s likely they won’t continue to watch the message and are less compelled to try and engage with enterprise streaming media in the future.

That’s why finding solutions for enterprise video platforms is so vital. Without the right kinds of settings, network options or video portals to support these options, companies could lose out on the effectiveness of these assets and fail to experience positive return on investment for their recorded resources. Though the financial benefits, training applications and corporate visibility opportunities are greatly enhanced by video for business assets, these factors are only true when businesses properly deploy these assets.

Initiating proper implementation
As FierceWireless pointed out, the ability to save money and increase corporate success is much greater with streaming video solutions onboard in the enterprise environment. At the same time, finding new and innovative ways of ensuring that target audiences always have the best access to these assets is vital for getting the best return on investment for these resources and promoting positive relationships with clients, consumers and employees across a broad spectrum.

The solution, according to the source, is to find ways of prioritizing transmissions in a way that doesn’t interfere with regular business operations. In some cases, organizations have found success in offering day passes or limited-access, timed periods in which viewers are required to watch enterprise streaming media within a set timeframe. This allows companies to attract more audiences in a limited amount of time, generate interest in a set video communication or recording, and then terminate the access until such point as it’s needed again.

In other instances, having people pay to access enterprise streaming media can be just the trick organizations need for balancing expenses, boosting network assets and increasing business visibility. Whatever the solution organizations select, ensuring that people always have access to the essential video communications companies need them to see is one of the best ways to increase business visibility on a limited budget.

At the same time, making sure these resources actually work the way they’re intended is also a critical point in the video communication landscape. Becoming aware of latency and throughput issues, as well as availability problems prominently encountered by data availability, are all aspects of ensuring that the best experiences can be achieved between businesses and target audiences.