June 9, 2014


Enterprise streaming media makes best business impact

Producing connections within the corporate landscape requires the kinds of network, engagement and interactive solutions that can best facilitate rapid collaboration between groups of various sizes. In the presence of modern technology, this has largely taken on a digital trend, with more email and online outlets making their mark in exchange for physical documents and face-to-face, live communication.

This switch to digital comes with its fair share of expenses, but there are plenty more benefits to be had from the transition to video for business. Taking note of these alterations and the rewards they allow organizations reap creates a landscape where enterprise operations can more readily enhance their savings and success margins, as well as taking advantage of secondary or tertiary bonuses as well.

Watching the savings
One of the leading side effects that companies are increasingly noticing thanks to their enterprise streaming media integration is the lowered impacts they and their employees have on the environment. With more federal grants, tax incentives and commuter credits than ever before, understanding the depth of savings and positive solutions that streaming video has to offer has never been more critical.

Ars Technica reported that much of the streaming media software environment is currently occupied by video tools and communication assets. This generally tends to help deliver high-volume content to target audiences in ways that encourage less waste, loss, downtime and transit time. In the same instance, companies are able to count these benefits as direct savings, since they're no longer required to invest in paper products or personnel transportation packages as heavily as they once were.

The source highlighted that a lot of this adds up to being better for the environment in general. In some instances, assets like enterprise streaming media have outright replaced older methods of message conversion, such as DVD or other hard-copy solutions, but in these instances, the volume of savings between physical and digital realms becomes more apparent.

DVD creation:

  • 1.2 billion disks a year in the consumer world
  • Average lifespan: 3 years
  • Average energy: 1.5 megajoules
  • Average CO2 footprint: 58 grams

Streaming media:

  • 3.2 billion hours of content
  • 26.2 petabits of data
  • Average energy: 300 watts
  • Average audience: 1,400 servers

Generating less
In terms of lifespan and CO2 creation, enterprise video for business can last forever without worrying about physical disk or hard copy protection. What's more, the carbon needed to generate and transmit recordings is more abstract and reduced than having to crank out ink, plastic, discs and postage on a regular basis. There's also the energy needed for a person to retrieve a physical communication as opposed to digital infrastructure, Ars Technica stated.

Some of these benefits are as far-reaching as the enterprise level as a whole. These benefits of using video communication include:

  • No cost for travel to retrieve content
  • No emissions to reach a central distribution or office
  • No energy needed to continually create new hard copies
  • No brick-and-mortar locations to maintain
  • No set meeting times or places for ease of access
  • No limitations on effectiveness or lifespan

By targeting what companies can do less of, it's easy for administrators, managers and front-line personnel to tap into the savings and environmental benefits that influence enterprise communications. Streaming video for business allows companies to cut back on physical and transportation expenses in critical ways that deliver substantial return on investment to organizations of all kinds, as well as cutting carbon footprint for even the largest corporations that can in turn deliver even greater benefits to these businesses.

Network traffic success
The availability of online engagement and throughput opportunities in the modern world has had a heavy hand in how well corporations can make use of enterprise video solutions, as Business Insider stated. The presence of an always-on infrastructure like the cloud may be helpful for storing data, while mobile tools are ideal for receiving these messages while on the go, but without the right connectivity opportunities, the flexibility and effectiveness of these communications could fail.

The source pointed out that this is where network fluidity has played the biggest role in corporate collaboration, engagement and environmental efforts in the last few years. Websites like Netflix, YouTube and Twitch have seen far more streaming media solutions and enhanced user interactions as the level of communication effectiveness continues to grow. This in turn helps encourage even more engagement in the corporate world, as companies see how effective recordings are in the consumer realm and translate these benefits to in-house personnel as well.

As more traffic moves through digital infrastructure and makes use of inherent enterprise storage structures, the amount of information in these channels continues to increase. Companies are constantly seeking new ways to improve their engagement and audience availability in ways that also help them save time and money, making enterprise streaming media an increasingly appealing resource.