June 5, 2014


Enterprise streaming media makes a big impression on business world

Companies are constantly on the lookout for options that enhance their operations, extend usability and ensure that their video communication options remain online. The presence of recorded media in the business landscape is not a new event by any means, but the ways in which it is delivered, maintained and regarded have fluctuated dramatically in its more than two decades of Internet presence.

As the technology associated with video communication continues to change and the availability of corporate solutions in this vein also expand, there are ongoing alterations to how businesses implement and benefit from media options.

Promoting positive possibilities
Substantial evolution in content creation, delivery and oversight has helped recorded messages make a much bigger impression on how firms view and use these options. Combining the power of modern data systems, portable applications and hardware, superior throughput from advanced networks and potential integration of enterprise systems into a single resource has made the opportunities associated with enterprise media software more appealing to leadership.

As Streaming Media Online wrote, the presence of performance upgrades and business incentives are much clearer today thanks to enhanced network capabilities and enhanced integration capabilities. Making best use of the benefits that video communication can offer requires understanding what all of these rewards are and how to achieve them first, but overcoming such hurdles are well worth the effort, considering the payout positive deployment can provide.

The source pointed out that some of the best bonuses offered by enterprise media solutions include:

  1. Improving reach and financial return – Integrating video communication into the business landscape allows for greater reach and more personalization in corporate marketing and customer service. The source noted Experian's data breach department uses video assets to help inform clients in more active and engaging ways than email or other online options can offer. This in turn makes for long-term returns on investment for engagement and retention of target audiences.
  2. Saving the environment – By implementing enterprise video solutions, companies reduce or eliminate the paperwork associated with mailers, cut down on commuting and create a resource that can be reused a limitless number of times without having to spend more to provide these experiences. These efforts sharply reduce the carbon emissions a corporation and its workforce produce, thereby also generating less of a carbon footprint each year.
  3. Reduced business expenses – Some of the impact of video for business is directed just at creating content in the first place, but the secondary, tertiary and other ideas behind these deployments are all aimed at how these recordings can also help companies in more abstract ways. For instance, as Streaming Media Online showed, businesses of all kinds have seen reduced costs in terms of connecting workers on a variety of topics, such as IT training, corporate announcements and workforce unification.
    At the same time, corporations don't have to spend extra money on getting everyone in one place at once, making it easy to facilitate seamless integration into each worker's regular schedule. It reduces stress on employees, helps them bridge traditional gaps and saves their employers substantial amounts of money every year on meetings, conferences, travel and associated liabilities.

Connecting corporations
As the need for superior integrated services, global video communication and enterprise streaming media continues to grow, so too do the expectations of what recorded content and delivery systems can do for business engagement. These solutions often bear their own enterprise media platforms, throughput options and content control mechanisms, but there's a growing movement to turn isolated, unit-task programs into a more integrated network of solutions.

A recent report from Research and Markets, "Global Enterprise Streaming Media Market 2014," showed that the need for more connected systems is on the rise across enterprise lines. New demand for UC&C has hit an all-time high, with expectations that this type of IT focus will increase spending and acquisition toward that outcome to 22 percent by 2018.

Joining forces
Creating an integrated network of various resources, technology and other enterprise resources could help businesses improve their fluidity while also saving money over time. Facilitating this kind of change requires an initial investment in new hardware and software that some companies may shy away from, but the key to successful UC&C realization is the ability to visualize the return on investment that an incorporated system can offer enterprise operations.

The report denoted that impact of ongoing IT challenges to substitute existing solutions for more cutting-edge, integrated opportunities. By helping businesses recognize the advantages to be had in the long run by adopting these tools, it's possible for a firm of any size to improve its standing and future forecast.

Looking ahead
Enterprise video solutions provide ready access to immediate savings, but much of the benefits and bonuses that these systems can offer aren't realized until some time after implementation. Looking at how companies and their workforce can grow from these positive additions helps leaders hone in on the best options for their operations, thereby putting the right pieces into play for long-term enterprise video success.