January 31, 2014


Enterprise streaming media continues to break open multichannel

Companies have a lot more files to deal with these days, so when it comes to creating fluid transfer of information, it's vital that operations are outfitted with enterprise-level network capabilities. This is particularly true regarding streaming video for business, as these documents are even more volatile and oversized than ever before in corporate history. Video recordings can contain thousands of packets of individual data per transmission, so a secure enterprise video platform is ready to handle these kinds of high-volume demand.

What's more, the presence of many new kinds of endpoints in business operations makes it even more complicated for companies to ensure that they're setting up video communication in ways that all users are able to access them. With more remote offices and work from home opportunities in corporate infrastructure, it's likely that organizations are encountering diverse technology landscapes every day.

Upgrading network options
Many of these environments require that businesses integrate these types of technology into their everyday operations, or else risk streaming video throughput issues. It's also possible that failing to bridge technology gaps could cause personnel to lose interest and engagement, reducing the effectiveness of enterprise streaming media. The end solution should include resources that create more fluid transfer of files and provides ubiquitous availability of enterprise streaming video on all kinds of hardware options.

It's vital for organizations to recognize the impact of every kind of multichannel interface in the video communication spectrum. NewsFactor stated that there's more than just traditional, virtualized and cloud landscapes, and when these other elements are added in, there can be considerable issues with trying to ensure that everything is fluid and on the same page in terms of throughput.

Gaining more ground
The source stated that mobility is one of the most significant driving factors in the video communication landscape, as more tablets and smartphones are constantly breaking into the enterprise environment. Bring-your-own-device opportunities help firms cut costs while catering to employee preferences and boosting engagement. These services can also create significant communication issues if businesses aren't ready to adapt to the smaller screens and different networks that mobile interactions demand.

Overcoming throughput and latency issues requires that companies have enterprise streaming video options that can account for these various interactive options. What's more, the availability of just mobility tools isn't enough to cover every outlet in the enterprise scope of interaction that personnel want to use or that employers should be able to implement.

NewsFactor added that social media is yet another type of interaction that companies should be able to facilitate through the use of targeted enterprise streaming video deployments. Sharing recordings along these lines of engagement can significantly enhance viewership and visibility of corporate messages, as well as helping others outside the corporation gain a better idea of the entity's culture and personnel. According to the source, less than 10 percent of financial institutions currently implement this kind of interface, meaning that there's a huge amount of space for other companies to come in and make progress in these environments with little competition between them and consumers.

What's more, like enterprise streaming video itself, social media is always on and provides easier methods of engaging with corporate content. The source noted that sites like Twitter and Facebook are already in use within many business infrastructures, so putting video communication into these existing deployments will help spread their messages more rapidly and thoroughly. Social media is therefore a powerful asset in the mission to create unified and engaged workforce.

Protecting engagement and enterprise systems
However, launching into social and mobile solutions isn't something that organizations should take lightly. Streaming Media Online warned that there can be major drawbacks if firms launch themselves into these kinds of video communication channels without taking proper precautions. While multichannel interactions have a plethora of benefits to offer, there can still be significant security and monitoring issues with these types of technology. There's also a chance that companies will invest in these kinds of communication channels and not get the amount of return on investment they were seeking when originally spending on the technology necessary to tap into them.

There are ways to ensure that video communication is properly protected and that recordings and safeguarded as well, so long as enterprise streaming media is deployed in ways that make the interfaces secure enough. The source indicated that it's wise for companies to create mobile streams with firewalls and encryption that helps direct recordings to users authorized to see them. It helps companies maintain more tracking and oversight over these options, guarding them from outside and unwanted attention while ensuring that staff members are all seeing these messages in a timely fashion.