November 13, 2014

Article

Enterprise streaming changes channels on communication

The business world is replete with resources in terms of reaching target audiences, yet not all of these tools are as effective as others. For instance, in the old days, engagement took place by phone or mail, while in some cases internal live conferencing was an option. Yet none of those methods can compare to the kinds of technology available today for promoting connectivity, nor should those traditional tools try to keep pace with the flexibility of enterprise streaming media.

This IT option makes it easy for businesses to transfer content directly to target audiences, either through dedicated portals or with public platforms for preferred sharing. These methods are increasingly popular among a growing cross-section of businesses, with all manner of organizations from television and dedicated media to local governments and private companies tapping into the power of streaming data. For those firms that think they can still compete with older, outdated kinds of tools, it may be wise to look at what the rest of the market is doing.

Tracking trends
There’s been a major shift in the last year among leading communications outlets toward enterprise streaming media. This trend is taking over in both public and private circles, with companies seeking to empower their target audiences through dedicated platforms while also offering the specific kinds of messages each company is most invested in delivering.

This has become a point of major advertising and technology implementation for some broadcasting organizations, as Reuters showed. The source highlighted how popular cable and subscription networks are currently shifting toward on-demand platforms, increasing their own competitive capabilities while striving to attract greater audiences.

CBS Corporation announced most recently that its suite of shows and services will soon be available on-demand, with enterprise streaming media taking the place of traditional viewing options. This offering will mostly be available for online audiences, but there’s a chance that it could also show up on a dedicated mobile video streaming platform as well.

The announcement comes not long after Time Warner Incorporated stated it would place its HBO offerings into a similar landscape, Reuters reported. In both situations, the companies are attempting to catch up with other organizations that already offer this service. Shifting priorities and growing on-demand audiences mean that firms like CBS and HBO must also move their offerings in order to keep up with this intended viewership, or else risk losing them to competitors like Netflix or Hulu.

Public presence
For those that think this shift is only taking place in the private sector, it’s also important to note that government agencies are getting the same ideas. Not only have some prisons and legal institutions already adopted enterprise streaming video for safe, remote engagement, there are now other services moving to this interface.

The South Carolina Department of Transportation recently announced that all of its video traffic will be available online through a dedicated 511 Traveler Information System. This interface will facilitate accessibility of traffic patterns and safe driving insights, making the state’s roads more manageable and keeping its drivers better informed.

“Streaming video was always a top requested item from the public,” said Tony Sheppard, the state’s head of traffic engineering. “From day one, when we put any image on the web, people wanted streaming video.”

Keeping up with consumer and employee demands is the best way to ensure adherence to enterprise policies, corporate culture and brand loyalty. That means offering on-demand insights through enterprise streaming media. As the process becomes easier to implement and manage, so too should the availability of this content continue to grow.

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