January 13, 2015

Article

Engage employees with video at the workplace

In the age of the digital workplace, which consistently places employees before a computer screen in an office setting for several hours in a row, it is often difficult to fully engage even the most dedicated workers. Sometimes the monotony of a long work day can interfere with production. Other times, performance is hampered by a misalignment of job duties and personal interests. However, there are many ways to counter these common drawbacks.

Business leaders from across the globe are implementing a range of strategies to boost employee engagement. One of the most common tactics is an internal social network. This could prevent workers from using other forms of social media at work while still being able to share a brief respite with colleagues. Another regular strategy is the adoption of cloud computing, which encourages and streamlines collaboration at the workplace.

The use of enterprise video has also been recognized as a highly effective way to boost employee satisfaction. Chief executives are beginning to push video as an alternative form of messaging and a useful medium for training tutorials and event broadcasting. As more employers evolve their offices to meet the preferences of millennial workers, video will only become a bigger part of the daily routine.

Show, don’t tell
Josh Bersin, a principal with the consulting firm Deloitte, told Forbes that business leaders should put employee engagement methods in action, rather than talk about the concept itself. Video implementation could be a great way to get the ball rolling on this front.

“I would suggest that using the word ‘engagement’ often limits our thinking,” Bersin told the news source. “It assumes that our job is to reach out and ‘engage’ people, rather than to build an organization that is exciting, fulfilling, meaningful and fun. Plus, we aren’t just looking to get people ‘engaged.’ We want them to be ‘married.’ That is, fully committed.”

A good example in Macy’s
While most workplaces won’t be emulating the business model of Macy’s, the classic American retail giant, employers could still pay heed to the company’s internal strategies, Loyalty360 reported.

“We take employee engagement very seriously,” Jim Sluzewski, senior vice president of corporate communications and external affairs for Macy’s, told the news source. “We measure it extensively. Employee engagement surveys help us find out where obstacles and barriers are. They tell us how we’re doing and are we keeping our employees happy with what they do. Happy employees lead to happy customers.”