April 7, 2016


Employers are falling behind on video collaboration

Not so long ago, companies seemed to have a valid excuse for not updating their legacy networks. They could claim that the enterprise video technology wasn’t up to scratch, or that adoption of an SD-ECDN just didn’t make fiscal sense. Those excuses are a thing of the past.

Enterprise content delivery networks like those on offer from Kontiki are essential to doing business in the modern world. The technology is affordable, highly effective and demanded by an increasingly large number of employees. It’s only employers themselves who are lagging behind, putting their companies in a poor position to remain competitive.

Companies embracing enterprise networks
For years the Enterprise Mobility Exchange has been an essential resource for businesses interested in workplace mobility strategies. In a new report called “The Global State of Enterprise Mobility: 2016,” EME surveyed more than 300 field professionals to determine the implementation of mobile practices globally. Their findings were overwhelmingly positive.

In part to address the need for updating dated systems, mobility budgets have grown and continue to do so. EME found that most organizations had a budget ranging between $250,000 and $500,000, while others had allocated over $1.5 million to mobile solutions.

Legacy system integration is also improving. According to the survey, just 7 percent of respondents said that integration with their old infrastructure was a central challenge. That’s down from previous years as the ease and dexterity of SD-ECDNs grows to provide an efficient and cost-effective answer to inadequate communications.

Unsurprisingly, the primary goal of implementing mobile strategies for the majority (69.4 percent) of responding companies was bolstered productivity. Improved customer service abilities and operational efficiency weren’t far behind, however. Companies are increasingly aware of the benefits offered by a enterprise network-hosted infrastructure – primarily, engaged employees.

It’s a good thing they’re catching on. A recent employee engagement survey from Melcrum showed that a stunning 91 percent of business leaders considered employee engagement at least a focal point for achieving primary objectives, although only about half ranked engagement as a top three priority. That will have to improve.

Based on Melcrum’s findings, the average engagement score (from less than 50 percent to better than 80 percent) for responding organizations was about 65 percent. The average target, meanwhile, was much higher at 79 percent. Still, for the most part, the targeted score was within five points of the current score – an easy distance to span with the right strategies.

When asked which tactics were best for improving employee engagement, frequent communications and interactions between company leadership and employees was a common response. So too were methods for enhancing those messages through print, web and other communication channels like live workplace video.

Offering key lessons from the study, Melcrum suggested that employees must be provided with credible, reliable platforms for having their voices heard and participating in corporate message campaigns. This can be done through an open culture encouraging learning and teambuilding. To do that, employers have to embrace live workplace video.

Users demand live workplace video
In March, a survey was released showing that only 41 percent of the more than 500 U.S.-based professionals polled used collaborative video in the workplace. EnterpriseAppsTech, reporting on the survey, noted that it got worse from there. More than half of those who did use live video used it less than once a month. That’s like having a beautiful car you never take out of the garage.

Part of the problem is outdated ways of thinking about video. Only about 1 in 5 employees said that they launched video conferences to collaborate on mobile devices, while 4 in 5 said that most of their video sessions were planned out ahead of time. That doesn’t leave much room for innovation or creativity.

Impromptu, on-the-fly communication through video – whether from manger to employee or employee to employee – has a dramatic effect on nearly every area of a business. It boosts productivity, allows an organization to be more creative and better compete in a crowded marketplace, and perhaps best of all, it develops and improves employee engagement.

Video breaks down boundaries and makes communication personal. It puts workers in touch with one another and engenders a sense of community, a true team spirit. Just because employers have been slow to fully unlock video’s potential doesn’t mean it can be ignored. Just the opposite is true. Live workplace video is more important than ever.