There are a number of different ways to implement video in the workplace. Sometimes this type of content is used to make a colleague laugh or smile. More often, it’s a kind of communication, a form of instruction or even an event that can be shared across the globe. Yet no matter the way it’s done, the use of video during the workday is meant to engage workers and, in turn, encourage productivity.
Zappos allows personality to prosper
At Zappos, employees are encouraged to be themselves. Christa Foley, senior human resources manager, spoke with Bizwomen and said that she likes to encourage fun at the workplace and, at times, a little weirdness.
“That doesn’t sound like a typical value, and it’s not what what most companies do,” she told the publication. “That’s why it’s perfect. Weirdness is not a typical definition of weird, but be yourself and bring your whole self to the company. We don’t have a dress code. We don’t care if you have tattoos, piercing or if you wear a suit. People who can be themselves at work do better work.”
The fun and weirdness that Foley mentioned can also be delivered through video messaging and internal social networks. These forms of in-office employee interaction can provide an entertaining break and a solid reflection of personality.
Study: small businesses more likely to have happy workers
A new study by researchers at Baylor University found that small and local business tend to have happier and more dedicated employees, according to the Baylor Lariat. The researchers surveyed 763 people and analyzed information on attitudes, practices and beliefs, the news source noted.
“We’re able to see the questions about employee commitment and make a connection that hadn’t been made before,” co-author Dr. Charles Tolbert told the news source. “We’re able to see how it’s more of a relational employment system than individuals rotating through a large business. People involved with small business know each other, they go to the same churches and they bump into each other at the store.”
While the study highlighted small and local companies, employee engagement efforts at Zappos, a company of more than 1,000 people, prove that this vital workplace strategy can be prioritized no matter the size of the operation. And while there are a variety of ways to achieve worker satisfaction, video is certainly one of the more surefire methods in the world of business.