March 5, 2015


Employee engagement plans create opportunities for enterprise video

As business leaders find new ways to streamline operations with digital technologies such as cloud computing and “bring your own device,” or BYOD, they are continuing to ponder other avenues to optimize productivity. As they speak to representatives from all levels of a company hierarchy, from human resources to IT, these executives are increasingly learning about the value of employee engagement. Here’s a hint: a little bump in salary isn’t enough to get the job done.

Effective methods for workplace engagement
Employee engagement is not just a trending phrase; it’s a shift in the paradigm of global business activities. Never before has there been such a strong emphasis on worker satisfaction. This has led to the emergence of several different kinds of workplace strategies that can encourage both productivity and in-office engagement.

A good example is internal social networks, which are gaining plenty of steam in contemporary workplaces. Services such as Yammer, Jive and SocialCast are not hugely different from public social media outlets, but these systems include only employees. Internals social networks can be a great place for workers to have a casual discussion about content that is both work-related or more personal. Everybody needs a little comic relief here and there.

Cloud computing has also been shown to significantly encourage collaboration among employees. While this technology is most commonly adopted for its ability to ease the processes of data storage and backup, it also expedites the process of information sharing, which can boost interactions among colleagues.

The aforementioned tactics are useful, but greater video implementation might just be the most effective solution of them all. Whether it’s through training tutorials, standard communications or event live streams, enterprise video can be an efficient and effective way to transmit a message. Research shows that it is also a highly engaging method of content delivery.

Learn more about employee engagement through video portal.

A number of employee engagement critics argue that these efforts, among others, slow productivity and can hamper a company’s bottom line. However, despite the potential negative short-term effects, the strategies are well worth it in the long run. Happier employees are more often better employees.

The numbers behind employee engagement
The Workforce Institute at Kronos Incorporated, a global workforce management solution provider, surveyed more than 850 U.S. employees and found that 61 percent of employees have considered looking for a new job in the past year and 26 percent have thought the same in the past week. Kronos cited a recent Gallup study, which found that 51 percent of U.S. workers say they are not engaged at their jobs.

The company noted that recognition of hard work can go a long way toward creating satisfaction at the workplace.

“Acknowledging employees’ efforts motivates and inspires much more than many people realize,” said Joyce Maroney, the director of The Workforce Institute at Kronos. “It’s also easy to do and doesn’t cost a thing. This employee appreciation study shows that all of us, from part-time workers to senior leaders, play a role in how much our co-workers feel appreciated at work. Fostering a culture of appreciation could be the simple, secret ingredient to higher employee engagement.”

While recognition is a key part of a retaining employees and ensuring that they are fully engaged at the workplace, there are other methods that can be quite effective. Instead of writing a standard email, reaching out to a colleague with a quick video message can signal a nice change of pace and also exhibit a certain level of appreciation and care for the recipient.

“The best way to engage and retain employees is to connect the good work they do to the organization’s goals and accomplishments,” said Sharlyn Lauby, president of ITM Group, Inc. “This survey emphasizes the impact employees can have on the bottom line when they receive specific feedback in a timely fashion. It also shows that even the simplest, yet too often forgotten, acts – like saying ‘thank you for staying late’ or ‘nice job on the client report’ – can mean the world to employees.”

Consider the company framework
According to Mashable, business leaders would be wise to consider their company infrastructures and how they relate to employee engagement. The news outlet advises companies to foster an atmosphere that promotes extroversion and general openness.

Chief executives should also be aware of the fact that many employees go to work with an interest in collaboration and interaction with colleagues. The setup of the office and daily operations should reflect this desire. The regular use of video could be a great way to connect co-workers in new ways and encourage productivity as well.

“The long term success of any organization depends upon the continued growth of its people,” Steven Glaser, the CEO of the Information Control Company, told the news outlet. “When they see opportunities for advancement and recognition, they become dedicated to their employer and enthusiastic about their work.”