February 3, 2015


Despite progress, most companies could further engage workers with video

Production is not the only focus of employers, especially in the age of the digital workplace. As tech engineers devise more and more technologies such as cloud computing that streamline the daily routine for business leaders across the globe, these same chief executives are pondering other ways of reshaping their infrastructure.

The search for quality and consistency has become an increasingly significant priority for companies in the information age. There are many ways to go about this pursuit, which naturally begs the question — what is the best way to optimize performance in the modern world of business?

After taking the cues of human resource and marketing departments, business leaders are depending more and more on employee engagement strategies. These tactics come in a variety of forms. Internal social networks have become one of the most regular and malleable tools for employee engagement. These systems aren’t all that different from ubiquitous social media networks such as Facebook and LinkedIn. However, they do include only members of the company. And instead of focusing on personal thoughts and photos, these forums serve as great places for employees to engage with one another through both work-related and unrelated content.

The aforementioned cloud is another key tool for employee engagement. While the cloud has a range of benefits, most notably linked to data storage and backup, the technology also eases the process of information sharing, thereby encouraging collaboration among employees.

These are just a few of the many new forms of employee engagement, many of which rely on non-digital methods aimed at more in-person interactions. Yet no matter the strategy, research has shown that video should be very much at the core of employee engagement. Whether it’s through in-office messaging, event live streams or training tutorials, video is a crucial element of immersion in the digital workplace.

Offices in New Hampshire can improve engagement practices
According to Gallup research, about 31.5 percent of U.S. workers were engaged in their jobs last year, the New Hampshire Business Review reported. The research group defines engagement as workers who are involved, enthusiastic about and committed to their work and office.

The news outlet noted that New Hampshire ranked 48th in the country in regards to employee engagement, recording a 27.5 percent rate that led only Delaware, Vermont and Minnesota. Businesses in the Granite State would be wise to adopt more enterprise video in their daily routine, which could further boost this underwhelming figure.

“Because of the downturn during the recession, a lot of organizations stopped asking whether it was opting out of an employee engagement survey because of downsizing or cutting back on benefits,” Allan Benowitz, vice president of growth and development at The Employee Engagement Group in Woburn, Massachusetts, told the news outlet. “Companies were reluctant to ask for feedback. Now as the economy starts to improve, we’re seeing engagement levels going up naturally.”

EDF Energy uses gamification to engage workers
EDF Energy, a utilities company based in the United Kingdom, uses a gamified strategy at its workplace and found that approximately 92 percent of its staff participated in its crowdsourcing of ideas. The company could further promote engagement by adding more video elements to its gamification approach.

“[Customer relationship management] projects have a reputation for failing to deliver if users don’t accept the system,” Tom Brewer, the commercial performance director for LeasePlan UK, told the news outlet. “Gamification helped us to supercharge user adoption by making it enjoyable, even exciting, for employees to adapt to the changes that were being brought in, both in terms of the system itself and in day-to-day working practices.”