February 25, 2013

Article

Demand for video solutions increasing

By Rob Nunes – VP of Marketing

Video is becoming a key resource for many enterprises, from content delivery to marketing, but finding a high-quality solution to video needs isn’t as easy as recognizing the need for one. Many businesses are finding that enterprise video can be taxing on their network infrastructure, or that it doesn’t deliver the results they expected it to.

A recent study by GIA anticipates that the video conferencing system market will see major growth in the next few years. That growth will likely influence the adoption of other video solutions as well, such as live webcasting. In fact, in many cases, video webcasting can accomplish many of the same goals as video conferencing, from enhancing meetings to eliminating unnecessary travel costs. A business simply needs to identify exactly what it needs out of a video solution and invest in the best possible option that integrates all of its needs into one service.

Enterprise video platforms enable more than just streaming content, as they can help a business establish a reliable and secure network for video content delivery and streaming in addition to handling client-side needs. Many companies are finding that the rift between video hardware and software is creating not only compatibility issues, but performance and efficiency problems as well. By adopting a single platform to handle both sides, businesses can eliminate these setbacks and improve overall video usage.

Maximum delivery, minimal hardware cost
One problem that many companies run into when it comes to efficient enterprise video usage is that as delivery range broadens – as is the case when more employees need access to the content – the cost of delivering it goes up. However, an integrated solution that uses peer-assisted delivery and a dedicated enterprise content delivery network (ECDN) helps to eliminate those rising costs without affecting the quality or performance of video content.

Eliminate network bottlenecking
ECDNs perform another essential purpose for a business as well – eliminating bandwidth and network problems related to video. By separating normal workflow from video delivery, a business never puts operations at risk to provide seamless video playback, whether the content is pre-recorded or live. An ECDN ensures that video quality is maximized, even for remote workers, and also establishes the security and access protocols that a business needs without changing its current network infrastructure.

Prepare for future changes
Additionally, hardware and software are always improving, and the systems used for enterprise video are no exception. Companies need solutions that are scalable to help reduce future costs, or their video solution simply won’t be financially feasible to uphold. Solutions that integrate the hardware and front-end client using the latest technologies will help future-proof operations and ensure that current video solutions are providing high-quality results for years to come, not months.

Ultimately, video is an incredible useful tool and many businesses are realizing that. It is the methods by which a company integrates video into its workflow and the solutions it uses to deliver video content that ensure continued success and eliminate budget problems down the line.