May 8, 2014

Article

Customer service takes on new levels with video communication

Combining the power of enterprise video solutions with customer service initiatives helps corporations increase the visibility and effectiveness of their recordings. Implementing messages in the business environment requires that organizations keep up with technology, making it essential to establish a better baseline for hardware and software. These assets like mobile apps, video communication and preset information management allow for more fluid engagement both within and outside the corporation.

Bridging the gaps
Some organizations are already making headway with these kinds of applications, combining mobile assets with customer service and enterprise video solutions. This trifecta combines the immediacy of individual demand with rapid responses from corporate resources. What’s more, the completeness of these recordings allows users to get a total grasp of the subject at hand without having to seek out alternate resources. Generating a one-stop-shop for all of a client’s or employees needs ensures that they will continue to rely on these assets and ensures improved relationships among these target audiences.

According to Forbes, Google has already made significant inroads in establishing superior video for business and better enterprise operations through the integration of recordings into online and mobile experiences. What’s more, the firm made a point of alerting its users to all the new resources available to them. This ensures that all audiences are on the same page and can find resources to learn about deployments if they’re interested, thereby increasing interest and understanding of video for business.

Google’s video communication options include real-time interactions and access to messages that can assist with client needs and employee interests. With the integration of recording assets and enterprise video solutions, it’s easy for entities to ensure that those in need of information or assistance always have the proper level of access. On top of that, it’s simple to engineer meetings and create resources for later review thanks to the inclusion of video platforms that manage and maintain corporate recordings for as long as necessary.

Forbes also mentioned that video communications help improve the ratio of people in a meeting. By providing a one-to-one screen option, employees and target audiences feel better about these interactions and experience a more genuine form of engagement.

Making it possible
Still, making these kinds of interactions possible requires that firms have access to the kinds of tools and outlets that facilitate better interpersonal interactions. Mobile applications are breaking open the traditional lines of corporate correspondence, allowing for more organic interactions and fluid transmission of information from one party to the next, even when they’re not readily accessible to one another.

Other organizations are starting to implement tools similar to Google’s video communication assets, according to a recent press release. Amazon is working with the Mayday button, while Salesforce is creating a dedicated maintenance and support service. All of these service rest on the power and ubiquity of mobile devices like smartphones and tablets, as these tools usually go everywhere an employee does.

“The mobile phone has become the dashboard of our lives,” said Alex Bard of Salesforce Service Cloud. “[W]e use it to manage how we interact with not only people, but products and companies.”

These kinds of enterprise video solutions help organize the information that target audiences need. Recordings condense all the pertinent parts into a single message and make it readily available to anyone in the corporate landscape who requests it. Increasing support for customer service helps shoppers feel better attended to. From an internal perspective though, it has a significant impact on employee engagement and feelings of empowerment. Increasing video communication allows for face-to-face commentary without impeding on a person’s time or productivity.