December 6, 2013


Creating more video communication outlets boosts interaction options

There are plenty of technology assets present in the modern business infrastructure. Not all of these seem intuitively aimed at video communication, but many of them are capable of being integrated into these kinds of experiences. With many companies increasing their reliance on solutions like cloud computing, mobile devices and social outlets, it may make sense for organizations to change the focus of their video deployments from traditional methods to the broader and more diverse landscape of multichannel interactions.

Choosing to engage
Collaboration is already an essential aspect of successful business operations. If all members of the same team, department or company aren’t on the same page, results will be disjointed or nonexistent. In some situations, personnel may become disengaged with their employers, potentially triggering retention issues. The end result in various cases could also be dwindling quality of products or slumping customer service, endangering the integrity and longevity of the firm as a whole.

The solution is to find tools that inherently work with this new ideal of corporate functionality. Collaborative channels like the cloud, mobile and social interactions all engage users in a multitude of ways no matter where they are or when they access these systems. Keeping in the spirit of such flexibility and clarity demands a service addition that’s just as valuable and functional, regardless of where users are when they see it.

Increased integration
Video communication and enterprise video portals have allowed corporations to gain these elements in their increasingly diverse interactive landscapes. Unlike written or spoken data alone, recordings combine all the aspects of traditional training and conferencing into a single deployment. With a visual and audio input, it’s easier to engage and hold the attention of staff members for longer periods of time, guaranteeing that more of the message will be remembered after the video ends.

As Web Tech Point stated, all of these aspects are significantly boosted by the fact that it’s fast and easy now to share messages thanks to dedicated enterprise video platforms. In the past, throughput and latency might have endangered the viability of video as a major communication link, but current networks and WiFi availability make these assets just as fluid and readily available as other kinds of media.

Operational oversight
The source stated that collaborative sharing and teamwork can be facilitated through video by generating ongoing project updates or reviewing previous progress in messages other users have posted. Group sharing and management enhances transparency and helps encourage more responsibility among team members, no matter where they’re located. Through the integration of cloud and mobile systems, companies are able to encourage more video cataloging and generation of in-depth records regarding how their teams have worked in the past. These resources also provide training tips for future leaders and personnel engaged in similar tasks.

What’s more, unlike written media like email and memos, video communication is more secure and requires greater effort from hackers to steal. There’s far more control over recordings than traditional documents, boosting security and helping promote greater compliance in the workplace. Even if part of a video is stolen, the proper encoding can render it unable to be played, and in other cases the size of a video file may deter a hacker from trying to take it. All of these elements help make messages in this format more engaging and valuable to businesses and their personnel.

Increased efficacy
The presence of video tools in the workplace has been spurred by a rise in employee familiarity as well. More people are aware of recordings and make regular use of them in a private and consumer capacity, watching these deployments to find out about products, services and news that interests them.

This type of recognition makes it easier to gain leverage and adoption in the office environment. As WhaTech reported, social media has played a crucial role in enhancing the presence of video in people’s lives. What’s more, integration into these networks is helping companies gain more public visibility and encourage better relationships with clients. This has also encouraged a change in the overall content and tone of enterprise video solutions.

The source stated that more casual and engaging themes are present in business video communication. This facilitates easier adoption in the workplace, as personnel are more willing to click on and watch recordings the whole way through. When a message is able to hold a person’s attention for its entirety, it’s more likely that staff members will remember a greater percentage of the data the video contains. This capability makes such deployments a better return on investment than traditional informational options, especially when combined with social, cloud and mobile tools to the fullest extent. Engaging a multichannel audience can benefit businesses on a grand scale.