October 17, 2012


Countdown: Top ten reasons why you should invest in video

By Kevin Crayton – VP of Product Management

Developing an enterprise video program may seem like an expensive and complex process, but in the end, most solutions deliver such great benefits that businesses gain considerably from the investment. Because of this, many companies cannot afford to take the risk of not developing an internal video system. Here are the top ten reasons why you can’t afford to ignore video.

10. Reduces travel costs
By implementing an enterprise video platform, organizations can deploy a virtual meeting solution that enables them to include more employees in an event without having to be physically present. This cuts down on the amount of money spent on sending employees to different branch offices for events.

9. Improves training
An effective video program makes it much easier for employees to share information with one another. This can simplify training processes by allowing managers to create educational videos, using them to more efficiently teach new workers.

8. Provides venue for executive messaging
It can be difficult to get clear points across to an entire organization. Video can provide an efficient and effective way to disperse information throughout a company. This is especially important in companies with remote workers or many branch offices, as it can increase the sense of cohesion within the company.

7. Assists with recruiting and retention
Video’s ability to engage workers and connect them to one another in a meaningful way is a valuable tool for employee recruitment and retention, as it creates a positive atmosphere throughout the workspace.

6. Alleviates meeting complexity
Scheduling meetings can be a complex and tiresome process. This is especially true when workers often meet with business partners and customers, as finding times that work for all participants can be difficult. Video allows for virtual meeting attendance and makes the information available at a later time for those who cannot come at all.

5. Keeping up with consumerization
The consumerization of IT has spread freely throughout the enterprise. As more consumer trends hit businesses, video is becoming a much more popular solution. Developing an internal video strategy is a proactive way to prevent workers from finding their own way to engage with video at the office, which creates risks.

4. Staying ahead of the competition
As your competitors start investing in video, they will also get the chance to enjoy the productivity, efficiency and revenue gains that the technology offers. By enlisting in video and expanding the plan strategically, you can ensure that you not only keep up with competitors, but gain an edge.

3. Getting users involved
A video program can get employees to participate. Worker-generated content is valuable on multiple levels, allowing them to distribute messages that are relevant to their colleagues. Everybody benefits when a field worker shows off how the efforts made back at the office help when interacting with customers.

2. Empowering workers
An effective video plan can go beyond engaging workers. It gives them the information and sense of connectedness to the organization that empowers them to get the job done more effectively. This contributes to considerable efficiency, revenue and productivity gains.

1. Gaining an ROI
All of the aforementioned points add up to a single video attribute that stands above the rest – return on investment. Video is not just an expensive and complex solution, it is a way to get the most out of employees, create a positive culture and drive new revenue opportunities. This can lead to a considerable ROI from the program.