March 25, 2013


Corporate reliance on video products increases

As time goes by, organizations are constantly on the lookout for products and services that can help them get their messages across. Whether it’s training, marketing or internal communication, video for business has become an integral part of many organizations’ operations. In regards to adoption trends of these video resources, it’s likely that the volume of companies relying on video tools will increase in the coming years, according to expert opinions and market research.

A Wainhouse Research study showed that video for business was helping organizations increase productivity, promote better efficiency and provide more impact to the materials delivered in this format. What’s more, firms involved in the study stated almost 90 percent of the time that costs associated with travel and indecisiveness were largely reduced by these innovative tools.

Understanding the advantages
This study helps put the benefits of video for business into perspective. As eWeek pointed out, in many cases companies may think the only advantage of deploying corporate video tools is in cutting travel expenses. However, this study proves that these technological assets provide myriad more returns on investment in a variety of departments. Improving employee engagement, facilitating better collaboration and promoting more understanding in the workplace are among some of the overlooked benefits by companies that don’t implement video for business. Companies that do own and operate these resources cite these as some of the primary perks of enterprise video solutions.

Ira Weinstein of Wainhouse Research also pointed out that the study shows various factors associated with video for business make it an inherently appealing solution. She told eWeek that corporations like the ease of use and ability to integrate video products into mobile, internet and intranet portals This is a critical part of getting heightened return on investment for these deployments, and what’s more, it showcases the flexibility of these products.

This should be a sign to firms that haven’t adopted such technology that now is the time to take advantage of enterprise video solutions. As the industry continues to expand, more consumers will come to look at these offerings as commonplace, so businesses that aren’t prepared to meet customer or employee expectations may have trouble maintaining their places in the corporate world.

Innovative ideas and implementation
Thinking outside the box on video deployments should be the first step in getting ahead of other video for business providers, Misco News wrote. The source stated that as the enterprise video market continues to expand, companies should be prepared to match or exceed the usability of their competitors. Various markets around the world are already reaping the benefits of these kinds of tools, reaching more consumers on a variety of platforms at home, at work and on the go. Such versatility in advertising and corporate correspondence has made video tools indispensable assets for a growing number of organizations.

A recent study by Infonetics Research showed that, while sales of video products may have been sluggish in 2012, experts are optimistic that the industry will turn around going forward. Despite a period of slow progress, undeniable advancement in the video for business market was made in terms of overall sales. Global revenues increased by about 10 percent, reaching $822 million by the end of the third quarter. Some parts of the world fared better than others, but the overall sentiment among IT experts is that the market should begin to gain momentum in the near future.

Various values
The number and variety of businesses making use of enterprise video solutions continues to grow. According to Virtual Strategy, the technology has allowed companies to share personal messages in a number of capacities never before thought possible. Social media, email, public websites and mobile options have made this a flexible and valuable part of many leading organizations. These assets allow for more uniform sharing of ideas, improved collaboration and a broader sense of engagement among personnel. Even remote workforces can get improved value out of a corporate update that includes a video synopsis or other recorded information. Instead of just reading data off a screen, videos engage the viewer, making employees and consumers alike more likely to pay attention and absorb what they hear.

Businesses are using tools like the cloud and virtualization to ensure their messages can be seen and heard by more people than ever before. Putting these thoughts and ideas into video communication can make them easier to understand and more likely to be watched. The end game, as Virtual Strategy pointed out, is to make sure that people are seeing videos and getting positive take-aways from them.