September 20, 2013


Comparing your employees and customers as a way of employee engagement

Effective engagement is a main point of focus for many businesses. Happy, passionate and caring employees will only help companies yield higher results. While businesses strive to constantly improve their customer relations and stay up to date with the latest technological trends, many also look for ways to keep up with the satisfaction and engagement of their team members in a work environment that is quickly evolving.

Linkedin recently published an article on ways to engage employees in the workplace. The source says that by aligning your customer goals with your employee goals, you will only naturally reach a desired outcome. For example, by paying attention to your employee, considering his or her ideas and needs as you would a customer’s, your trust relationship will be strengthened, and the employee will feel better about doing his or her job. By defining the employee experience in a way that you would your customer experience, you can keep your team members consistently happy.

One way to really reach your team is through video content delivery, which companies are using more frequently these days for their employees as well as their customers. Video content is one the most popular ways for businesses to reach their customers. Why should it be any different when trying to communicate with your employees?

Enterprise video
By putting streaming video on their enterprise content delivery networks, businesses can reach their employees more conveniently than ever before. With many companies employing a distributed workforce, having employees in different locations access the same concise content really unites the goals and attitudes of the workplace. And with streaming video technology on the rise, thanks in part to cloud-based technology, high-quality videos can be streamed from devices such as tablets and mobile phones.

Whether it’s a training video, a specific business tip or a live webcast, enterprise video is becoming increasingly popular. This method of communicating allows employees to experience engaging content at their leisure, or as many times as they feel they need to.

Companies like Kontiki specialize in enterprise video solutions and move content from the wide area network to a local area network, keeping it from impacting the business’s network or requiring costly upgrades.